Ayesha Bedi is a Consulting Regional Creative Director | Brand Strategist | Writer for Beauty & Lifestyle Brands. Colleagues describe her as "Ayesha is the kind of delightful creative partner that lifts the work to another level. In the beginning of the process, she is collaborative and builds on the teams ideas. She then lifts them up to being breakthrough. She has insight and a great eye for execution - its a potent combination. But the intangible that makes her a fantastic creative mind is her innate style and explorer mind."