Led a successful bank rebranding project, overseeing the entire process from concept development to implementation, resulting in a fresh and cohesive brand image.Collaborated with cross-functional teams, including marketing, design, and communications, to ensure the rebranding project met strategic objectives and brand guidelines.Spearheaded the development of a new corporate website, working closely with web designers and developers to create a user-friendly and visually appealing… Show more Led a successful bank rebranding project, overseeing the entire process from concept development to implementation, resulting in a fresh and cohesive brand image.Collaborated with cross-functional teams, including marketing, design, and communications, to ensure the rebranding project met strategic objectives and brand guidelines.Spearheaded the development of a new corporate website, working closely with web designers and developers to create a user-friendly and visually appealing online platform.Developed and executed multiple marketing campaigns aimed at increasing financial literacy among customers, resulting in a significant rise in engagement and awareness.Ensured consistent brand representation across all marketing and communication channels, adhering to brand guidelines and maintaining a strong brand identity.Developed and implemented a social media strategy aligned with the brand outlook, resulting in increased brand recognition and positive customer sentiment.Managed end-to-end event logistics, including budgeting, venue selection, vendor coordination, and on-site execution, ensuring seamless experiences for attendees and stakeholders. Show less

Leading Ideation, planning & brand activations for both regions. Assessing and identifying new opportunities for growth in current and prospective markets.Establishing the company’s goals and objectives.Designing business strategies and plans to meet the company goals.Developed BTL Activation strategies for multiple brands including Pampers, MG Motors, Nestle, Tapal Tea, HBL, etc.

Leading ideation and brainstorming sessions. Creating on ground brand engagement & experience via story telling. Designing strategies for brands to create maximum penetration & generate maximum market share. Designing digital campaigns for new products & markets. Major Projects Include:Drive In Cinema- EM Award (Idea & Strategy ( Digital+ Onground)Jazzcash 1 Million ( A campaign designed to endorse contactless payment mediums during covid).Multiple Activation Campaigns… Show more Leading ideation and brainstorming sessions. Creating on ground brand engagement & experience via story telling. Designing strategies for brands to create maximum penetration & generate maximum market share. Designing digital campaigns for new products & markets. Major Projects Include:Drive In Cinema- EM Award (Idea & Strategy ( Digital+ Onground)Jazzcash 1 Million ( A campaign designed to endorse contactless payment mediums during covid).Multiple Activation Campaigns for Jazzcash, Telenor & Ufone.Logo & Creative designs for multiple conferences.Creative Designs for Multiple clients including but not limited to:Roots IVY International University, Pizza Originale, Boardwalk. Show less

Major Projects: -Zong Hero Punjab Da - The Biggest Rural Campaign to educate TG about use cases of 4G.-Huawei P30 Launch Event & Activation -7up Foodies Festival -PMI Trade Events -OPA Fries and Fresh & Freeze Launch Campaign

Strategic Planning Researching and gathering date to develop well informed strategic plans for clients.Examining clients’ businesses to get to know their brands and understand their objectives.Producing cohesive and intelligent plans to bring success to campaigns.Generating original ideas.Identifying potential problems and devising ways to rectify them Major Projects:Zong Rural TheatreZong Win LahoreJazz Diaspora - UAE & SharjahJazz MBB… Show more Strategic Planning Researching and gathering date to develop well informed strategic plans for clients.Examining clients’ businesses to get to know their brands and understand their objectives.Producing cohesive and intelligent plans to bring success to campaigns.Generating original ideas.Identifying potential problems and devising ways to rectify them Major Projects:Zong Rural TheatreZong Win LahoreJazz Diaspora - UAE & SharjahJazz MBB ActivationJazz Customer Obsessed DayTelenor 4G Launch Ufone Sales Conference Show less