Sunny Sedgwick Music Festival started in 1995 and was initially set up as a Greens Fundraiser. Ayesha purchased the festival in 1998 and became Festival Owner/Director from 1998 - 2002. The festival was held on a private property that was awe inspiring, think Stonehenge, in Sedgwick, 10 minutes out of Bendigo and ran over one night and two days. It showcased regional acts as well as booking bands of National prominence.In November 1998, she introduced Melbourne bands such as Even, Snout, The Killjoys, Warped, Hoss Tomorrow People, Maiko, The Fez Men & Budd (Qld). In March 2000 bands performed such as The Fauves, Rebecca’s Empire, The Meanies, Icecream Hands, Snout, Even, The Anyone’s, Dallas Crane & Chris Wilson. Chris Wilson generated 500 “walk ups” on the Sunday.In 2002, the focus of the festival changed to include a unique partnership with beyondblue after Ayesha's step-sister, Sarah committed suicide in 2001. Bands such as Area 7, Warped, Dallas Crane, Little Murders, The Killjoys, Mick Thomas and the Sure Thing and Dan Kelly all performed and many candidly spoke of their experiences with mental health issues, helping to break down stigma that surrounds these discussions.In between festivals Ayesha put together a benefit gig in June ’99 called “Get Up Stand Up”, for Care Australia to help aid the victims of the Kosovo war. Four bands took to the stage at the Hi-Fi Bar and Ballroom in Melbourne.• Paul Kelly (special guest appearance Renee Geyer)• Rebecca’s Empire• The Blackeyed Susan’s• The KilljoysThe event raised $6,500 for Care Australia. The ABC’s Four Corners was also in attendance, filming a large part of the event. Ayesha gained national coverage through Radio Triple J.She also organised Get Up Stand Up II – a benefit for East Timor. Performing at the Hi-Fi Bar and Ballroom were Something For Kate, Motor Ace, Dallas Crane and The Anyone’s. This event raised close to $6,000 for Care Australia and the Free Timor Campaign.