Responsibilities:- Managing airlines SPAs, Codeshares and Interline partnerships with over 60 airline partners and travel providers. - Managing contract negotiation with revenue optimization as a key goal.- Supervising system testing & synchronization.- Ensuring that each partnership is economically beneficial addition to the airlines interline portfolio. - Restructuring the Commercial Alliances unit on a profit-generating model - Managing Country-to-Country Air Service Agreements in close liaison with Civil Aviation. - Evaluating the impact of capacity dumping in local markets by competitors in allocation of routes. - Managing the regulatory affairs pertaining to IATA and Barip.

Responsibilities:- To work with colleagues across departments to ensure effective collaboration, communication and development of solutions.- Align fleet with market opportunities in the post-covid aviation sector. - Optimizing route economics and capitalize market opportunities.- Also conducted an HR related project to study manpower requirements and develop recommendations for the overall team skills upgradation for 2,160 employees with specialized and general skill sets.

Responsibilities:- Coordinate between user departments and advertising agencies to develop promotional material, corporate giveaways and publicity campaigns to achieve marketing/branding objectives. - Overseeing the creative processes of media production.- Managing the operational processes from procurement, inventory management, distribution and quality control.- Managing the induction process of pre-selected partners for procurement of brand and social media, including development of TORs, Tender Publication, Bid Evaluation and onboarding of successful applicants.- Managing & Monitoring Partner Relationships.- Managing Corporate Giveaways, Promotional Items inventory.- Annual Planning & Budgeting.

Responsibilities: - Strategize and drive initiatives for the assigned market to ensure sales targets. - Manage ticketing and sales teams.- Manage airline’s distribution base and maintain close liaison with travel agents, aggregators, OTAs and GDSs.- Supervise airport operations, including flight dispatch, cargo and ground handling.- Monitor competitors’ pricing and sales promo strategies and develop counter-strategies accordingly.- Provide synthesized feedback to Revenue and Sales teams at Corporate Head Office.- Ensure all regulatory and safety compliance.- Represent airline and coordinate with ARC, DOT, FAA, Port Authorities, US Customs and Border Patrol, IRS and all other regulatory agencies.

Responsibilities:- Provide competitive fares to stations, which promotes sales and optimize network revenue and yield and help them in achieving yearly targets by balancing market demand with scheduled passenger capacity. - Develop all fares for region that includes point to point and O&D fares with combination of SPAs. Ensure accurate filing and distribution of fares in all distribution channels. - Forecast demand and consequently optimize the seats allocation in the different RBDs, in line with the target fixed by the Management, in terms of Yield & Load Factor as budgeted for the year.- Evaluate, monitor and report on economic trends such as currency & fuel price fluctuations which may significantly impact pricing, advising on remedial action to maintain profitability.- Undertake extensive competitor analysis, monitor forward bookings, yields & seat factors.- In price sensitive market, quickly respond to competition by analyzing price changes through QL2 on daily basis and quickly respond to the changes in marketplace to ensure revenue optimization and to retain & increase the market share.- Work closely with commercial teams (Revenue Management, Regional Management, Sales, E-commerce, Scheduling etc.) to align demand objectives with the market needs.- Prepare reports for Managements review including route profitability, in terms of revenue, cost, yield & seat factor by using SABRE Revenue Manager, MIDT and QL2 tools.

Responsibilities:Developing Sales Strategy and Managing Route Profitability:- Monitoring routes profitability and ensuring that assigned routes exceed budgeted revenue.- Developing regional marketing plans regarding schedule, pricing and capacity deployment in order to optimize seat factor.- Developing Annual and Adhoc Sales promotion schemes to enhance revenue.- Research, monitor and analyze trends and developments in multiple markets, examining their possible impact on travel to the region existing operation and to compile market intelligence. - Monitoring region’s monthly performance, to identify weak areas and suggest guidelines for improvement- Pre/Post fight monitoring, analyzing and planning strategies for achieving maximum seat factor and yield.- Unearth competitor’s activities, strategies and their route structure and suggest strategies for effectively combating the competition.Managing Regional Distribution Channel:- Evaluating and implementing GDS based on territory’s GDS preference and availability. - Liaisoning with GDS providers to optimize distribution possibilities.- Monitoring distribution with a view to minimize costs and maximize coverage and facilitation - Monitoring Agent’s Sales Limits and Capping on multiple GDSs. - Incentivize Agents to increase productivity through specifically designed schemes.Other:- Exploring market potential and developing relevant products to tap that potential.- Providing effective communication channel between assigned region’s sales team and Head Office.- Work in coordination with all relevant departments to ensure smooth functioning at the station.- Helping towards resolution of HR issues at stations.

Part of a CEO led team to restructure the airline and implement projects critical to the airline's turnaround.

Responsibilities:- Coordinating with Programme’s partner services - Managing Correspondence for PIA Awards+ Plus Programme- Responsible for complete copywriting and editing e-publication content.- Developing communication material for clients.- Handling various marketing and operational issues.Projects:Developed Client Correspondence Manual: Standardized Programme’s communication messages and correspondence by compiling a comprehensive manual that served as a reference guide for the Programme’s Customer Support Team while communicating with members. The manual was converted into electronic form to ensure efficiency.Revised Programme’s Terms and conditions, Rules and Promotional Content after in depth analysis and review. Revitalized the Programme’s Co-Branded offering with Standard Chartered Bank. The PIA-SCB Co-Branded Card was the most successful Co-Branded Card in Pakistan at the time. This offering allowed loyalty Programme members of PIA and SCB to pool and redeem points against awards.

Responsibilities:- Handling all account opening queries and concerns of CDC clients- Liaising with the organization’s internal departments to resolve account opening issues.- Managing internal and external correspondence- Training clients for CDS application as well as new services- Developing the quarterly newsletter- Handling Account Termination and Suspension from CDS.Projects:- Managed over 200 Account Openings and Securities Induction for corporate clients in a span of 21 months.- Assisted in the development of Annual Report 2001 and 2002.

- Collated data for a conference on Ice Cream Business.- Assisted in Consumer Survey regarding tea preferences- Assisted in focus Group Researches.

- Conducted a survey for antibacterial soap market.- Conducted a pulse survey.- Assisted in copy writing and developing creative content for ad campaigns.