Trained at H&M's Canadian flagship location, Eaton Centre, Toronto, mastering window and indoor Visual Merchandising & Styling before assuming a full-time role in crafting captivating window displays and delivering a refined, trend-driven shopping environment to inspire customers.● Recognized for standout solo flagship window setups and qualified on multiple occasions with the leading output on regional, countrywide and global H&M platforms for both indoor and window visual… Show more Trained at H&M's Canadian flagship location, Eaton Centre, Toronto, mastering window and indoor Visual Merchandising & Styling before assuming a full-time role in crafting captivating window displays and delivering a refined, trend-driven shopping environment to inspire customers.● Recognized for standout solo flagship window setups and qualified on multiple occasions with the leading output on regional, countrywide and global H&M platforms for both indoor and window visual merchandising.● Managed and trained teams of aspiring individuals looking to grow and had them placed in successful roles within the company.● Created an elevated shopping experience by adapting to the Customer Requirements and Trends to execute a well shoppable space and have clear buying suggestions.● Managed and lead the Kids & Teen (Divided) departments for indoor merchandising along with being the lead on window setups for all concepts throughout the store. Show less

Directed the creation of 3 seasonal collections of over 600 garments each season while overseeing the F21 vertical, targeting the brand's younger demographic (18 - 30 years). Mentored a team of 4 interns and 4 junior designers.● Revamped the brand DNA, introducing sustainable fabrics and functional silhouettes.● Supervised range developments at the in-house sampling unit and coordinated vendors for on-time deliveries while analysing qualitative and quantitative data to optimise… Show more Directed the creation of 3 seasonal collections of over 600 garments each season while overseeing the F21 vertical, targeting the brand's younger demographic (18 - 30 years). Mentored a team of 4 interns and 4 junior designers.● Revamped the brand DNA, introducing sustainable fabrics and functional silhouettes.● Supervised range developments at the in-house sampling unit and coordinated vendors for on-time deliveries while analysing qualitative and quantitative data to optimise design-to-production processes. Ensured meticulous fit every season leadingto elevated range presentations increasing final selection rate to 90% from 60-65%. Show less

Managed 3 season collections and 8 brand specific collections working closely with the design teams of well-established British and European brands like Topshop, Topman, Burtons, Zara, Bershka, Stradivarius, Pull & Bear, Primark and Lefties. Also, my first experience with partially working on Menswear.Provided extensive research and developed trends (fabric, print, silhouette, colour) and mood boards to showcase upcoming trends for the season which was specific to the brands identity… Show more Managed 3 season collections and 8 brand specific collections working closely with the design teams of well-established British and European brands like Topshop, Topman, Burtons, Zara, Bershka, Stradivarius, Pull & Bear, Primark and Lefties. Also, my first experience with partially working on Menswear.Provided extensive research and developed trends (fabric, print, silhouette, colour) and mood boards to showcase upcoming trends for the season which was specific to the brands identity. Managed sourcing of fabric and trims based on current trends from markets in India and China.● Delivered brand specific details for range development to the concerned factories and vendors developing these garments in India, Bangladesh and China. Overlooked the garment construction process from patternmaking to fitting the first prototype.● Generated an income of over $30,000 USD for the company each quarter. Show less

Personal growth chart as mentioned below based on Productivity and Performance throughout my tenure with the company. Handled 9 season collections with a total of 350-400 designs per season.Junior Designer (May 2013-April 2015) | Associate Designer (April 2015-August 2016) | Senior Apparel Designer (August 2016 – October 2017)Interacted directly with the Trend Forecasting Agency (Peclers) in Paris and worked in cohesion with the design and graphics team to build Mood boards and Fabric… Show more Personal growth chart as mentioned below based on Productivity and Performance throughout my tenure with the company. Handled 9 season collections with a total of 350-400 designs per season.Junior Designer (May 2013-April 2015) | Associate Designer (April 2015-August 2016) | Senior Apparel Designer (August 2016 – October 2017)Interacted directly with the Trend Forecasting Agency (Peclers) in Paris and worked in cohesion with the design and graphics team to build Mood boards and Fabric Boards for the upcoming seasons.● Conceptualised the final selection before sourcing of fabric, trims and additional development of brand and story specific fastenings. Simultaneously converted the range plan from reference images and rough sketches to rendered CAD sketches and Group sheets / Line sheets. Determined price points for the range.● Developed detailed Technical Sheets / Techpacks for the final range plan and ensured all information for garment construction and range development was forwarded to the concerned departments. Supervised multiple rounds of garment fittings throughout the season along with leading a team of 4 dynamic Junior Designers.● Delivered timely range presentations to the buying team and creative heads.● Managed final photoshoots for brand posters and catalogues as well as supervisedwith ongoing campaigns. Show less

Worked on 4 season collections for leading American apparel retail chain stores like Ann Inc. and JCPenney on their Womenswear brands Ann Taylor, Loft and Arizona.