Responsible for driving the Corporate Brand’s reputation through public relations and stakeholder management.Looked after:Digital and PR landscape for communicationsCrisis management supportInternal communication and employee engagementsAdditional projects such as Annual Report and Company documentariesSpecial focus on driving sustainability initiatives based on the UN SDGs along with managing partnerships with relevant business forums.

Responsible for driving the brands’ image and ensuring consistency in communication.Diversified experience of 3 portfolios, each with a unique target audience and marketing tools.Prepared cyclic Brand Plans highlighting key campaigns and activations.Liaisoned with external agencies to deliver initiatives for brands. Created innovative marketing campaigns on digital and on-ground to meet business objectives.Conducted field visits to analyze visibility and availability of brands.Responsible for internal trainings of sales team to enhance their knowledge and selling skills.

Selected out of a pool of 1000+ applicants to ICI’s Flagship Program.Went through a rigorous training program of 1 year in cross-functional projects.Gained diverse experience of managing 13 brands across two distinct portfolios.

Revamped Shell’s internal and external branding at all touch-points i.e. website, branding communications and induction packs. Developed a marketing campaign for women’s Career Comeback Program encompassing visuals, internal branding and merchandising material. Created Employee Value Proposition video which included storyboard development, video shoot and post-shoot editing.

Conducted Sales Forecast of 50+ brands, providing crucial insights for future business. Learnt a new software; IMS Plus for data analysis.Organized a conference for Abbott’s new software (LEAP) training program. Cross functional collaboration with Marketing team to enhance campaigns based on qualitative data.