Ayesha Zafar Email & Phone Number

Creatively driven marketing professional working within integrated advertising environment for years. Passionate about building brands and being involved in solving complex business problems. A team player with proven success in effectively collaborating with the clients as well as the creatives. Led integrated campaigns that relied a 360 view on each medium like Broadcast, Radio, 1:1, Print and social media for major CPG, Tobacco, Telecommunications and Pharmaceutical clients .In-Depth knowledge and hands on experience of shopper, experiential and influencer marketing. Actively participated and presented in new account pitches that led to new client retainers.Core competencies: Brand Management, Brand planning, marketing communications, Shopper marketing, Experiential marketing, Digital project management, Client relationship management, In depth consumer research, Team management, project management, influencer marketing, business development, PR campaigns, Social media management, crisis management and a strong focus on business results. Proficient at MS Suite, Excel, and JIRA.