At Seaborough, a pioneer in LED lighting technology development, I lead the marketing and business development initiatives, focusing on the commercialization and licensing of ground-breaking technologies. My role involves:- Developing Strategic Partnerships: Cultivating valuable alliances with industry leaders and research entities to advance product innovation and market penetration.- Content Marketing: Steering the creation of compelling content, including whitepapers and case studies, to explain the unique value proposition of our EuroLED and SunLED technologies.- Digital Marketing Campaigns: Orchestrating targeted digital campaigns across various platforms to strengthen brand presence and generate high-quality leads.- Market Analysis: Conducting comprehensive market research to inform strategic decisions and identify emerging opportunities within the lighting and electronics sectors.- Sales Enablement: Empowering the sales force of partners with training and effective tools to enhance their performance and drive licensing agreements.- Customer Relationship Management: Fostering enduring relationships with key clients, ensuring satisfaction and loyalty through exceptional service and engagement.- Brand Advocacy: Collaborating with influencers and thought leaders to amplify our brand message and secure endorsements.- Trade Show Management: Overseeing our presence at major industry events, such as CES Las Vegas and MWC Barcelona and Light and Building Frankfurt, to maximize networking and business opportunities.In this capacity, I am dedicated to driving Seaborough’s mission to revolutionize the lighting, consumer electronics and automotive industry through our innovative Ultima, EuroLED and SunLED technologies.

As the Marketing Director leading the global marketing and communication department and business development for Bekaert Combustion Technology (Heating). Increasing the number of lead generation with 100% by installing the CRM system.- Communicating and guiding H2 (Hydrogen) as part of the Energy Mix in the heating industry; social media plan, start of linkedin page, increase of views to 1000's).- Building a structural approach in Marketing and Communication Department; marketing specialist and business development manager.- Finding new markets and technologies to lead Bekaert in being bold and act beyond its core competences in the Energy transition- Transforming the company from a product driven sales organisation into an end user driven marketing organisation

As the General Manager secured a 100% increased annual order from the main distributor for 2022 despite the economic crisis in Turkey- Established and prepared Sylvania Turkey as a technology hub for the EMEA organisation with a dual role as regional general manager in Dubai- Achieved the targeted annual turnover consecutive years with a team of 14 across sales management, marketing management, finance manageement, supply chain and logistic management, purchase management.- Accomplished first-year sales of 6M Euro through novel market and business strategies in B2B/B2C- Built up a supply chain in Turkey with local oem/odm suppliers and delivered several million lamps in the first year as the first Global brand to introduce a Made in Turkey led lamp- Successfully delivered key projects in Turkey and in the CIS countries, such as Camlica Mosque and Conference Center + Library, New Istanbul Airport Museum, Batumi Stadium, and Baku Crescent mix-use complex.- Initiated and incorporated successfully the Façade Lighting portfolio with the Turkish supplier HeraLED through a strategic partnership on the region level

As the Regional General Manager led a team of 35 people withing different functions (sales, marketing, finance, logistic, customer services) and integrated two offices in Dubai and established a new office in Istanbul. Achieved sales growth of >20% from 2016 to 2019 to reach target by developing and implementing project sales strategies especially in the ESCO channel for retrofit/energy efficiency projects in Dubai and Saudi Arabia. Other key achievements I have delivered for the Middle East organisation are:- Supported and mentored the team through the pandemic in 2020 and 2021 by providing regular feedback, training and motivation.- implemented innovative marketing strategies and managing operations effectively with distributors, dealers and specifiers to increase the brand awareness in the region. - Enhancing the company’s brand identity by using digital marketing tools.- Establishing a strategic partnership with HeraLED for the Façade Lighting portfolio and delivering successful projects in the region (Batumi Football Stadium and Emirates Airlines Expo 2020 Pavillion).

Segmented the lighting market and targeted the best-valued segments for the Dow Corning solutions- Sourced and delivered innovative products for various market segments- Functional management of the technical and commercial teams effectively- Drove business development along the value chain to meet all operational and commercial goals- Defined and managed distribution channels in Europe for the gotomarket of new products

As the Marketing Director managed a team of three and a 1M USD budget for marketing and communications plan for the business unit- Conducted marketing research for end user-driven innovation, applying the design thinking principle of IDEO/Stanford University- Launched luminaires portfolio with new commercial strategies and achieved the first-year sales target in the Asia Pacific Region- Delivered successful product launches with novel marketing tools and a regional roadshow across Asia, Africa and Middle East.

As a Business Line Director, I have lead a cross-functional team of 6 direct reports performing operations across product management, application engineering, and business development. Envisioned a new product portfolio based on LED technology for specific retail application areas based on the requirements of the end-users, direct customers and channel partners to drive revenue growth.Selected Contributions:- Successfully created a wide portfolio of Retail lighting in less than 6 months, that proved to be a success in the markets.

An expatriation assignment as Senior Marketing Manager in Istanbul, Turkey. Led a marketing team of 15 direct reports with a Double Digit annual sales budget as a country management team member- Managed and coached product management, channel marketing, pricing, communication and business development functions- Executed brand awareness and social responsibility campaigns online and offline, such as roadshow, blogger endorsements and trade incentive campaigns- Reached 6.7M consumers in 17 cities

As the European Marketing Manager led the LED lamps introduction in Europe with an initial sales of the category of 350k € in 2005 multiplying by triple digit percentages until 2008, managed a 2M Euro marcom budget to increase the brand awareness for Philips Led lamps.- Collaborated with R&D and supply chain team in China and the market teams in all European countries- Launched the new MASTER LED lamps portfolio in the electro technical distribution channel and directly to international 5-star hotel chains in Europe- Implemented a new end user driven marketing approach that was recognized as a success story and a case study in the Philips marketing curriculum in 2009- Second in POPAI Awards in 2009 for B2B Point of Sale Product Show case.

Improved data accuracy and data consistency of data input by product managers in the Lighting factories in Europe. Established data extraction creation process in the country marketing organizations for marketing tools (printed catalogues, e-catalogues, portfolio brochures and product leaflets)

Worked as project manager intern and wrote my Master Thesis for my major in Business Administration.Topic of my thesis was ; How to use knowledge management in the after sales processes to create sustainable competitive advantage?