• Monitor promotions calendar.• Compose smart, engaging social media messages for Facebook, Twitter, Instagram, and other platforms.• Develop and write accurate and effective news releases, articles and announcements.• Conduct research and interviews, take photos, and create digital content for use on website, social media, and other locations.• Participate in strategic planning for public relations and marketing campaigns.• Maintain brand tone and digital communities for all brand pages across key social media networks.• Monitor social media networks for trends and viral content opportunities.• Write copy and scripts for social assets (writing video scripts, choosing gifs, drafting Instagram stories, etc.).• Produce and publish time-sensitive content in a prioritized manner.• Research industry trends to stay on top of social media innovations.• Identify and adapt to updates in audience behavior and social media algorithms to enhance performance.• Perform supporting and administrative duties as required.

• Monitor promotions calendar.• Compose smart, engaging social media messages for Facebook, Twitter, Instagram, and other platforms.• Develop and write accurate and effective news releases, articles and announcements.• Conduct research and interviews, take photos, and create digital content for use on website, social media, and other locations.• Participate in strategic planning for public relations and marketing campaigns.• Maintain brand tone and digital communities for all brand pages across key social media networks.• Monitor social media networks for trends and viral content opportunities.• Write copy and scripts for social assets (writing video scripts, choosing gifs, drafting Instagram stories, etc.).• Produce and publish time-sensitive content in a prioritized manner.• Research industry trends to stay on top of social media innovations.• Identify and adapt to updates in audience behavior and social media algorithms to enhance performance.• Perform supporting and administrative duties as required.