Ayla B.

Ayla B. Email and Phone Number

Experienced Comms + Marketing Leader // Passionate About DEI @ Güd Marketing
Ayla B.'s Location
Cincinnati, Ohio, United States, United States
Ayla B.'s Contact Details
About Ayla B.

Strategic and creative development, communications, events, and project leader with 15 years of professional experience. Known for attention to detail, process-oriented, data driven, efficient project management, and passionately growing DEI....and first-gen Filipina-American mama to two humans, three doggos, living the Army-wife life (permanently stationed in the Cincinnati-metro region).🏆Specialties: ✨End-to-end event planning and execution✨Project management✨Media content production (photo/video/web)✨Written, spoken, and strategic communications✨DEI Consulting✨Relationship management✨Social media management✨Web management✨NPO Development

Ayla B.'s Current Company Details
Güd Marketing

Güd Marketing

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Experienced Comms + Marketing Leader // Passionate About DEI
Ayla B. Work Experience Details
  • Güd Marketing
    Account Manager
    Güd Marketing Mar 2024 - Present
    Lansing, Mi, Us
    • Lead and Drive internal team for large-scale client(s) to ensure all deliverables and campaign assets are executed and completed•Ensure that client relationships are cultivated and nurtured, and that client needs are met•Prepare agendas, conference reports, correspondence and other materials related to account service, including preparing for client meetings and presentations• Reporting directly into the Client Services Director and working along side the creative, project management, and account teams• Support strategy and creative teams as a DEI consultant ensuring work is fully inclusive and works to lift historically underserved and marginalized communities.
  • Ayla B. Consulting
    Communications, Development, & Marketing Consultant
    Ayla B. Consulting Apr 2010 - Present
    Independent communications, creative, development, & event consultant; DEI thought leader.📢 Communications/Marketing Services Include📢:Fundraising management (grants, major giving, fundraising events, digital/annual fundraising)Donor relations & stewardship Development strategy and execution Processes innovation and change managementVolunteer recruitment and management Database build-out and managementDEI program ideation/implementationProject and program managementAccount managementWeb localizationDigital communications and social media managementExperiential marketingData analytics✎ Creative Services Include✎:Project managementResource managementProduction CopywritingResume writing/design VoiceoverOn-Camera Personality / HostingSongwriting/scratch track vocals🎊Event Services Include🎊:READI (anti-Racist, Equitable, Accessible, Diverse, Inclusive) event consultingEnd-to-end planning and execution (for-profit, NPO, and private events)Vendor managementMenu creation (food & bev)StaffingEmcee-ingPromotionsPhotographyReporting✔️ NPO Clients:* A Reason To Smile* AFL CIO* American Legacy Theatre* ArtsWave Cincinnati* GoodStorm (now a for-profit company, Zazzle.com)* Jill Schiller for Congress* Ohio Progressive AAPI Women Leaders (OPAWL)* Ohioans for Healthcare* Patty Brisben Foundation for Women’s Sexual Health* People’s Liberty* Planned Parenthood* RAW Natural Born Artists* Reverb Art + Design Studios* The Children’s Theatre of Cincinnati (Disney Productions)✔️ FP Clients:* Cincinnati Magazine* Deep Eddy Vodka* Endangered Species Chocolate* FOX* Grand Marnier* GUD Marketing* Interscope Records* LEAP Frame* P&G (Baby, Home, Fabric, Skin, Walmart/Sam’s teams)* Publicis Groupe* Pure Romance* Sinclair Broadcasting* Spotlight 360 Promotions* Stackerdecks* Thunderdome Restaurant Group* Yelp
  • American Legacy Theatre
    Director Of Development
    American Legacy Theatre Sep 2023 - Mar 2024
  • Publicis Groupe
    Operations Capacity Manager, North America Regions, Saatchi & Saatchi X
    Publicis Groupe Apr 2021 - Aug 2023
    Paris, Ile De France, Fr
    * Midwest United States Lead for… --- International AAPI BRG (Pan Asian Alliance)--- SSX DEI Committee--- SSX Corporate Social Responsibility Volunteer Planning Committee… responsibilities included planning/execution of in-person and virtual events, presentation and hosting of virtual events.* Performed regular data analysis to proactively identify potential capacity challenges early and preemptively provided creative solutions. * Partnered with cross-functional executive leadership to manage state of SSX agency capacity, skill level of resources, project resource budgeting, timelines, and more. * Managed cross-departmental communications.* Built and held strong relationships with all billable resources, across functions, to know all available skillsets, skill levels, bandwidth, and passions of resources so SSX may optimize resources to improve results and employee morale.* Led software training for all new hires. * Ran utilization reporting.* Owned independent contractor recruitment, interviewing, negotiations, invoice processing, and time management.* Collaborated regularly with project leaders on timeline and budget tracking, resource assignment, and scheduling.
  • Leap Frame
    Agency Producer + Am/Pm
    Leap Frame Jan 2020 - Jan 2021
    Cincinnati, Oh, Us
    * Producer and overall project manager on all video, audio, and photo projects.* Create weekly project status reporting utilizing data analytics and PM software.* Manage creative team logistics for all shoots.* Write and present SOWs, risk management on all projects to avoid scope creep.* Manage cross-departmental communications. * Acting AM and PM on all Frame (video, audio, and photo) jobs.* Production Manager of a small but might Creative Dept of three.* Collaborated with CEO on brainstorming and implementing more DEI-centric practices and procedures leading to the following demographic increases from 2019 to 2020. * Casts & Contractors:---- +17% POC---- +20% mature---- +10% truly plus size (sz 14+)---- +10% skin condition diversity (vitiligo, etc.)
  • Planned Parenthood Southwest Ohio Region
    Director Of Development, Major Giving
    Planned Parenthood Southwest Ohio Region Oct 2018 - Dec 2019
    Cincinnati, Ohio, Us
    • Project and traffic manage all creative and design projects for the department.• Manage major giving program; with a portfolio of 100+ supporters in SW Ohio at $5K+ level totalling ~$1million annually.• Manage stewardship program, cultivation, and promotion for all Giving Circles (supporters who give $1K+).• Manage stewardship program, cultivation, and promotion for Corporate Giving Circle.• Compile and write bi-monthly department reports for Board of Directors meetings.• Direct Supervisor for Development Intern Team.• Development Volunteer Program manager.• Regularly collaborated with BOD members for event fundraising programming.
  • Planned Parenthood Southwest Ohio Region
    Interim Vp Of Development & Community Impact
    Planned Parenthood Southwest Ohio Region Oct 2018 - May 2019
    Cincinnati, Ohio, Us
    • Project and traffic manage all creative and design projects for the department.• Manage major giving program; with a portfolio of 100+ supporters in SW Ohio at $5K+ level.• Manage stewardship program, cultivation, and promotion for all Giving Circles (supporters who give $1K+).• Manage stewardship program, cultivation, and promotion for Corporate Giving Circle.• Compile and write bi-monthly department reports for Board of Directors meetings.• Manage all organization Donor Relations & Special Events Coordinator responsibilities.• Manage affiliate development department relationship with Planned Parenthood Federation of America Development Department.• Work closely with Planned Parenthood Federation of America Major Giving team and CDO to cultivate and steward dual (support both nationally & locally) donors.• Represent Development Department at Board of Directors meetings and Planned Parenthood Cincinnati Region Foundation Board of Directors meetings.• Create and present bi-monthly Development Dept report for Board of Directors meetings.• Manage small, but mighty, team of 3 development professionals.
  • Planned Parenthood Southwest Ohio Region
    Donor Relations & Special Events Coordinator
    Planned Parenthood Southwest Ohio Region Jan 2015 - May 2019
    Cincinnati, Ohio, Us
    • Project Manager for all development design and web projects. Worked with the Communications Department to create and launch a design project procedure process, now used affiliate-wide.• Program manager for donor experience program.• Program manager for all special events; creating and executing quality fundraising special events that meet and exceed fundraising goals.---- Continuously coordinates record breaking fundraising and attendance Galas year-to-year while steadily lowering expense ratio each year.• Manage volunteer fundraising groups; PUSH (Professionals United for Sexual Health) of Dayton, OH and P² (Proud Partners for Planned Parenthood) of Cincinnati, OH.---- Both groups had fundraising growth year-to-year under my guidance since 2015.• Launched and program managed Third-Party Fundraising Program. Had $30K+ in funds raised within first year with minimal organization expense.• Direct Supervisor for Development Intern Team.• Development Volunteer Program manager.• Manage small portfolio of local major donors ($5K+).
  • Rise Brands
    Event Marketing Assistant / Bartender + Trainer, 16-Bit Bar+Arcade South
    Rise Brands Jan 2015 - Nov 2017
    Columbus, Ohio, Us
    • Assist in event promotion management for Cincinnati region liquor & beer events. • Bartender / trainer. • Lead Cocktail Server & Cocktail Server Trainer.
  • Yelp
    Assistant Community Relations & Events Manager
    Yelp Jan 2015 - Dec 2015
    San Francisco, Ca, Us
    • Serve as one of the faces of Yelp in the Cincinnati region by leading events and building relationships with business owners.• Conceptualize, plan, and execute events.• Create and maintain mutually beneficial partnerships with businesses and organizations for events, sponsorships, and promotional opportunities.• Support Yelp Elite community by managing communications on Yelp and other digital comms (email, social media).• Research and curate business collections for Cincinnati Yelp newsletter• Manage day-to-day curation and growth of Yelp’s Cincinnati social media presence across Instagram and Twitter, including copywriting and visual asset creation.
  • Stacker Media
    Client Relations Director
    Stacker Media Dec 2013 - Jan 2015
    • Project manage beta testing for all web-based softwares, applications, and design projects; working closely with the development team to ensure optimal user experience for basic users all the way up to administrators before launch. • Client management beginning at initial product setup and maintaining client relationships. • Social media management for owner operated Stacker sites. • Communications program management for owner operated Stackers sites & Stacker as a whole. • Content creator, editor, & publisher for TheGeekTable.com and https://www.linkedin.com/redir/general-malware-page?url=ACocktailParty%2ecom%2e • Head Content Creator, Copyeditor, and Publisher for Stack513.com.
  • Thunderdome Restaurant Group
    Assistant General Manager, Bakersfield Otr
    Thunderdome Restaurant Group Apr 2013 - Jan 2014
    Cincinnati, Oh, Us
    • Co-manage social media, cross-platform.• Direct manager of 20+ line-level employees/indirectly manager of 50+ total, including FOH & BOH.• General HR duties, including hiring FOH employees and scheduling.• Manage EOD reports and deposits.• Ensure guest satisfaction through creating relationships with patrons to turn them into repeat guests.• Risk management / communicative problem solving for any guest, vendor, and loitering issues.
  • Pure Romance
    Social Media, Marketing, And Communications Coordinator
    Pure Romance Apr 2010 - Aug 2013
    Cincinnati, Oh, Us
    • Strategy, copywriting, content creation project management and execution of social media communication plans for 15 brand & personality Twitter and Facebook accounts and managing accounts for other platforms such as Tumblr, Wordpress, LinkedIn, Yelp, Foursquare, and Pinterest across three continents. • Copywriting/copyediting/proofreading for internal and external comms. • International web content management (US, South Africa, & Australia) of both the internal and external websites and the Patty Brisben Foundation for Women's Sexual Health website. • Project manage, strategize, and beta testing for creation and implementation of new cloud based tools comms tools and app development.• Designed and managed Pure Romance's internal online community forum and internal cloud based e-marketing/e-invitation software for Consultants.
  • Patty Brisben Foundation For Women'S Sexual Health
    Events Assistant
    Patty Brisben Foundation For Women'S Sexual Health Apr 2010 - Aug 2013
    Support Executive Director on annual gala planning, promotion, and execution. Mainly focused on external communications, promotions, digital marketing, social media strategy and management, sponsorships, general fundraising/development support, event strategy, event planning, and event execution.
  • Liberty Tax Service
    Marketing & General Manager
    Liberty Tax Service May 2008 - May 2010
    Hurst, Texas, Us
    • Managed B2B marketing campaign, established & maintained partnerships with local businesses. • Managed social media marketing and designed flyers, coupons, & print ads. • Organized the company’s participation in local promotional events/ planned promo & fundraising events. • Performed general office management/HR duties (key holder, hiring, payroll, purchasing, scheduling, etc.) • Under my marketing management, the Norwood office went from unranked to #13 in nation out of approximately 3,100 offices for most paid returns completed. • Named a Top Gun office for the first time in my first year as Marketing Manager & its’ second year open.
  • Designer Brands
    Sales Lead
    Designer Brands Aug 2005 - Apr 2010
    Columbus, Ohio, Us
    • Shift lead/line-level manager during scheduled shifts. • Daily open/closing operations. • Cash management.• Provide service and fashion expertise to in-store customers based on customer cues and matching their needs.• Customer service, completing on-line and in-store customer transactions, processing shipments.• Merchandising - received inbound freight, prepared merchandise, designed and set product displays.• Increase membership of DSW Loyalty program; consistently had highest membership sign-up ratio month to month.• Drawer management.• Maintained stockroom inventory.
  • Designer Brands
    Sales Associate
    Designer Brands Aug 2004 - Aug 2005
    Columbus, Ohio, Us
    • Provide service and fashion expertise to in-store customers based on customer cues and matching their needs.• Customer service, completing on-line and in-store customer transactions, processing shipments.• Merchandising - received inbound freight, prepared merchandise, designed and set product displays.• Increase membership of DSW Loyalty program; consistently had highest membership sign-up ratio month to month.• Drawer management.• Maintained stockroom inventory.
  • Clear Channel Communications Radio
    Marketing And Communications Intern
    Clear Channel Communications Radio May 2007 - Jan 2008
    New York, Ny, Us
    • Assisted with the planning and execution for radio remotes & other small and large scale station events such as KidsFest, RiverFest, & Taste of Cincinnati. • Managed one-on-one marketing contests & station listener database.
  • Zazzle
    Public Relations Associate
    Zazzle Jun 2006 - Aug 2006
    Redwood City, Ca, Us
    • Summer PR Associate (3-month contract) at GoodStorm.com (now Zazzle.com), a socially responsible website located in San Francisco/Silicon Valley, CA. • Provided direct support to the SVP of Marketing and Public Relations. • Lead organizer for GoodStorm's presence in the annual BlogHer conference and Do More Than Vote Rally.

Ayla B. Skills

Social Media Marketing Social Networking Social Media Facebook Event Planning Public Relations Sales Event Management Marketing Communications Publicity Customer Service Copywriting Public Speaking Photography Press Releases Photoshop Editing Microsoft Office Marketing Microsoft Word Newsletters Blogging Fundraising Writing Copy Editing Powerpoint Online Marketing Retail Customer Relationship Management Adobe Photoshop Microsoft Powerpoint Promotions B2b Marketing Word Customer Relations Internal Communications Outlook Dreamweaver Usability Testing User Experience Testing Promotional Copy Creative Writing Image Editing Software Project Management Software Development User Experience Project Management Microsoft Excel Html Emails Html

Ayla B. Education Details

  • Northern Kentucky University
    Northern Kentucky University
    Public Relations & Journalism; Minor In Speech Communication
  • Drexel University
    Drexel University
    Non-Profit Project Management & Strategy
  • Intercultural Development Inventory®
    Intercultural Development Inventory®
    Cultural Competency

Frequently Asked Questions about Ayla B.

What company does Ayla B. work for?

Ayla B. works for Güd Marketing

What is Ayla B.'s role at the current company?

Ayla B.'s current role is Experienced Comms + Marketing Leader // Passionate About DEI.

What is Ayla B.'s email address?

Ayla B.'s email address is ay****@****ail.com

What is Ayla B.'s direct phone number?

Ayla B.'s direct phone number is +185997*****

What schools did Ayla B. attend?

Ayla B. attended Northern Kentucky University, Drexel University, Intercultural Development Inventory®.

What are some of Ayla B.'s interests?

Ayla B. has interest in Event Planning, Narrative Writing, Online Social Networking, Promotional Writing, Photography, Poverty Alleviation, Event Implementation, Singing, Software Review/testing, Human Rights.

What skills is Ayla B. known for?

Ayla B. has skills like Social Media Marketing, Social Networking, Social Media, Facebook, Event Planning, Public Relations, Sales, Event Management, Marketing Communications, Publicity, Customer Service, Copywriting.

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