Aylin Kosova Bilgin Email and Phone Number
I am a visionary marketing executive with 25+ years of experience driving growth, business transformation, and innovation for some of the world’s most iconic brands. My expertise spans scaling companies through data-driven strategies, AI applications, and forward-thinking marketing transformations. I’ve led multi-functional, multi-national, multi-geography teams to reinvent organizations, elevate brands, and captivate consumers across the globe.An avid learner, I have led and transformed businesses, marketing organizations, integrated marketing communications, and operations in diverse environments: corporate (The Coca-Cola Company), agency (Ogilvy), consulting (ING Bank, Roche Pharma, others), and entrepreneurial (Yummy Cupcakes). I’ve lived and worked on 3 continents, and steered marketing programs across 140+ countries; consistently turning challenges into opportunities, increasing profitability and future-proofing businesses.Highlights of my successes include:- Transforming stagnant performance into rapid, sustained growth through visionary strategies and data-driven insights.- Leading the digital transformation of large, diverse regions to future-proof businesses and maximize ROI on media spend.- Scaling AI-driven platforms, such as BounceWatch.com, to over 500,000 start-ups, attracting global VC interest and exceeding growth targets.- Driving innovation and operational efficiency that resonates with target audiences, propelling revenue and profitability for top global brands.- Inspiring and coaching teams to embrace curiosity, collaboration, and continuous learning, fostering a future-ready workforce.As a true change agent, my forte lies in transforming businesses, brands and teams to fuel and accelerate sustained growth worldwide. With over a quarter-century of dynamic marketing leadership, I maintain a steadfast engagement with future-forward marketing transformation, leading cross-functional teams towards crafting sustained business growth and contemporary brand experiences—underpinned by data, scaled, and amplified through technology. With generative AI evolving rapidly, staying abreast of the latest developments and understanding their potential business impact demands continuous learning and adaptation—an area where my passion for growth and pioneering new strategies continues to drive innovation and success around the globe.
Genscript
View- Website:
- genscript.com
- Employees:
- 709
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Chief Marketing OfficerGenscript Nov 2024 - PresentPiscataway, New Jersey, United StatesChief Marketing Officer and Corporate Leadership Executive for the Life Science Group at GenScript Biotech - a global leader in biotechnology leveraging advanced, proprietary gene synthesis and life-science technologies.
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Marketing Ai Leadership Council / Chief Marketing Officer & AssociateThe Cmo Syndicate Jun 2024 - PresentAtlanta, Georgia, United StatesThe CMO Syndicate (www.CMOSyndicate.com) is a global company of seasoned Chief Marketing Officers with over 250 years of combined corporate executive experience operating and accelerating organizational growth and profitability. With experience drawn from years of hands-on management of businesses and their growth, coupled with our comprehensive solutions, we aim to empower businesses with both visionary thinking and grounded realism, positioning them for transformative business outcomes and lasting success.As The CMO Syndicate Marketing AI Council, we partner with CEOs, CMOs and C-Suite to elevate marketing operations and accelerate sustainable growth for their businesses regardless of the industry and geography they operate in. Our 'AI Accelerator Suite' provides immediate access to top-tier executive guidance, helping companies address strategic gaps, optimize marketing performance, and achieve long-term goals. As AI continues to advance what’s possible, so will we by proactively embracing change and harnessing smarter technologies with strategic intentionality, business clarity, rigor and scale. -
Angel Investor, Board Member & AdvisorBounce Watch Mar 2024 - PresentAmsterdam, North Holland, NetherlandsBounce Watch offers an AI-powered platform that delivers actionable insights into startup performance, optimizing the scouting process and managing deal flow for investors. With a mission to provide real-time insights that enhance efficiency and informed decision-making in investments, the platform makes it simpler for investors to obtain the insights they need to make smart data-driven investment decisions. Bounce Watch offers comprehensive startup performance tracking, including metrics such as received investments, team size, technological capabilities, website traffic changes, media presence, and social media activities. Their real-time updates and actionable alternative data enable investors to refine their investment strategies effectively.For more information, visit www.bouncewatch.com or reach out to info@bouncewatch.com for inquiries. -
Vp Of Coca-Cola Trademark Category | EuropeThe Coca-Cola Company Jan 2021 - Feb 2024Dublin, IrelandPromoted to lead the largest category within the Europe Operating Unit. I am accountable for brand performance, growth, and innovation—as well as overseeing marketing, communications, content development, and the 3-year strategic business plan—for this high-impact, 40+ country geography. Responsible for the P&L and DME of Europe Coca-Cola Trademark.• Design growth plans, marketing, innovation, and communications strategies, and develop content to fuel revenue and profitability for the Coca-Cola TM Category, surpassing performance targets in 2 consecutive years.• Up-level metrics by taking the reins for improvement efforts, results-tracking, and implementing course-corrections when necessary.• Engage, empower, and rally a highly diverse and hardworking team across the continent. -
Vp Of Marketing Transformation | Latin AmericaThe Coca-Cola Company Sep 2019 - Jan 2021Atlanta, Georgia, United StatesSpearheaded a major marketing transformation for the 39-country Latin America Group. I developed a clearly defined operating model for the Sparkling Business across the entire region. With these sweeping changes in place, I added flexibility to address the specific needs, demands, and cultural differences of individual markets.• Developed new ways of working that were adopted across the global enterprise.• Partnered with Marketing, Commercial, Business Strategy, Operations, Finance, and HR to plan and execute this massive transition and establish the foundation for growth.• Revamped marketing for the LATAM Sparkling Business by reimagining operations, overhauling processes, and demonstrating the inherent value of the team.• • Co-managed innovation projects with global and regional R&D and Growth teams.• Represented the marketing function within LATAM Leadership Team and LATAM Marketing at Global Marketing and People Development Forums.
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Director Of Integrated Marketing Communications | Turkiye, Caucasus And Central AsiaThe Coca-Cola Company Jun 2016 - Aug 2019Istanbul, TurkiyePersonally tapped by the President of the Turkiye , Caucasus & Central Asia (TCCA) Business Unit—first as a consultant and soon as a member of the leadership team—to create a new organizational structure and approach for the region. I headed this major transformation, which breathed new life into the business.• Revitalized stagnant performance and spearheaded the TCCA transformation to rank as the fastest-growing business unit in the company for 2 consecutive years.• Catapulted all metrics: revenue, profit, people engagement, diversity, and others.• Rebuilt and realigned the team for maximum productivity and engagement. Provided hands-on leadership and accessible mentoring, resulting in several team members advancing to higher-level positions.• Restored relationships with agency partners to nurture trust and accelerate the transformation agenda.• Earned the most prestigious award at The Coca-Cola Company: the Woodruff Cup.
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Marketing & Strategy Consultant – Business Advisory & Entrepreneurship | WorldwideIndependent Consulting Jul 2011 - May 2016Istanbul, TurkiyeLaunched a consulting practice to drive brand impact and growth for Fortune 500 companies and local businesses. In this highly diverse position, I pinpointed needs and presented solutions to clients—then led customized programs that helped turn around, scale, and transform organizations.At the same time, I founded and co-owned the first Yummy Cupcakes franchise outside of the United States. This entrepreneurial venture overlapped with my consulting efforts, as my leadership team became a sought-after resource for consulting clients. I designed and we delivered engaging workshops and training sessions on team building, time management, leadership, marketing, entrepreneurship , and other topics.• Provided expert marketing and business consulting to major clients such as AstraZeneca, Coca-Cola, Genentech, Gilead Sciences, Golden Horn Ventures, Yogurt Technologies, ING Bank, Misk Cosmetics, Ogilvy (Asia, Singapore, Thailand), Roche, Yummy Cupcakes (headquarters) as well as small companies in various fields.• Developed growth strategies at the intersection of marketing, communications, and business management.• Brought bold vision—grounded in practical execution—to ignite new and established brands.• Delivered speaking engagements and training sessions at conferences, forums, and on live broadcasts including:– EMEA Marcus Evans Conferences: Innovation Strategies (London and Turkiye)– Emerging Markets Shopper Insights (Prague)– Brand Week (Turkiye) – MediaCat (Turkiye)– Turkish Association of Advertising Agencies (Turkiye)
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Group Advertising Manager | Eurasia And AfricaThe Coca-Cola Company Nov 2008 - Jul 2011Istanbul, TurkiyeThis was a unique position at Coca-Cola: I had the opportunity to influence a large, diverse workforce and leadership team rather than leading direct reports . In this role, I solidified and expanded the company’s foothold across a broad region: 90+ countries on 3 continents. Led communications strategies and advertising campaigns—balancing big- picture vision and corporate goals with the needs of local markets. • Jumpstarted global initiatives as Creative Excellence Lead for Coca-Cola Refreshment, Coca-Cola Energy, Coca-Cola Ramadan, Sprite Spicy Food, and Minute Maid Masterbrand.• Re-crafted the region’s creative agency network, revamped agency management policies (compensation, evaluations, etc.), and ensured efficiency and accountability in managing budgets for production and development , adaptation, and agency fees.• Drove improvements that boosted productivity for all production and development processes.• Trained employees on Coca-Cola’s proprietary marketing approach, DNA: The Coca-Cola Way of Marketing.• Selected as one of only 50 people in the Coca-Cola enterprise for accreditation as a Black Belt Innovation Idea Facilitator.
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Senior Advertising Manager & Marketing Capability Trainer | TurkiyeThe Coca-Cola Company Apr 2006 - Nov 2008Istanbul, TurkiyeShaped communications strategy and plans while leading the advertising team to increase brand equity and communications effectiveness for the entire brand portfolio. I created consumer-driven advertising programs, effective campaigns, and rich, compelling content. In addition to managing marketing communications, and brand building programs, I also educated marketing and cross-functional teams as a certified trainer for the Coca-Cola University. Led teams and oversaw campaigns that won many advertising and communications efficiency awards; a Drum Award; shortlisted for Film Craft at Cannes Lions International.
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Advertising Manager / Senior Advertising Manager | Turkiye & CaucasusThe Coca-Cola Company May 2001 - Mar 2006Istanbul, TurkiyeBuilt and scaled the advertising department, then led through-the-line (TTL) advertising for the entire Coca-Cola Company portfolio across multiple markets: Turkiye and Caucasus Republics. In this role, I drove advertising planning, strategy development, and execution while growing the team from 1 to 9 people. Managed seamless partnerships with 6 top creative agencies.Guided the team to win the industry’s most prestigious awards in the soft drinks category, and steered the organization to earn the honor of ‘Advertiser of the Year.’
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Strategic Planning Director And Training Leader | TurkeyOgilvy & Mather Nov 1998 - May 2001Istanbul - TurkeyHand-selected by the CEO to start-up the first Strategic Planning department for Ogilvy Istanbul—a tremendous honor (and big win for the company). I provided strategy and content development guidance and consumer-driven inspiration to account and creative teams, serving all agency clients including (but not limited to) IBM, Mattel, Nestlé, Shell, and Unilever, and functioned as a go-to resource for Client Services and Creative teams. This role had a significant training component as well. As the first official Training Leader for the agency, I led the agency's capability agenda and designed and facilitated workshops and training programs for both internal and external audiences. -
Account Director & Supervisor | TurkeyOgilvy & Mather Jul 1997 - Nov 1998Istanbul, Turkey
Aylin Kosova Bilgin Education Details
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Executive Education -
Business Administration & Management
Frequently Asked Questions about Aylin Kosova Bilgin
What company does Aylin Kosova Bilgin work for?
Aylin Kosova Bilgin works for Genscript
What is Aylin Kosova Bilgin's role at the current company?
Aylin Kosova Bilgin's current role is Global CMO | Entrepreneur | Angel Investor | Board Member & Advisor | Lecturer | Marketing Career Coach | Speaker.
What schools did Aylin Kosova Bilgin attend?
Aylin Kosova Bilgin attended Northwestern University - Kellogg School Of Management, Imd, Marmara University.
Who are Aylin Kosova Bilgin's colleagues?
Aylin Kosova Bilgin's colleagues are 孔月琴, Teresa Peart, Ph.d., James Sun, Yumi Mao, Songkai Yeo, Blessing Ojo, 陈风英.
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