Ultima Textile was established by in 1991 as a family business. At the beginning it was a mass production company for big European brands. However in the early 2000's, we switched from mass production to more boutique and smaller production. This change allowed us to be more sustainable and provide higher quality production. My role is making research on market, contacting with new customers and helping to serve them about production and strengthening the background to create our own brand, providing market information to Ultima's journey.

-Responsible for Stationery, support for Lighters&Shavers.-Increase the brand awareness & deciding and organizing these campaigns w/ or w/o agency support. -Define the strategy of the BIC brand positioning.-Preparation of annual brand planning, marketing budget and full year activity.-Experienced in Product Development; managing product launches, packaging, pricing, positioning of the products; monitor progress of new products. -Coordination of advertising (ATL&BTL) & PR agencies ; organising campaigns to increase the market share. -Managing all artwork processes with local and global agency support. -Managing the digital marketing process & updating www.bickids.com.tr-Manage all action plans for all BIC category in-line with the EU marketing guidelines and Group priorities and in cooperation with the local sales management team. -Present the marketing plans to the local sales team; train and motivate them to achieve the targeted result; develop their product knowledge. -Analyze market data and sales figures and communicate on our local market position, price positioning, competitors, strengths, weaknesses and market opportunities to the HQ, the local management and the sales team. -Define annual communication (ATL and BTL) plan and make media planning accordingly.-Organize the communication with the agencies (Mediavest, Starcom, Zon, Labelium) and suppliers, manage negotiation process and follow them closely. -Monitor and coordinate, on a daily basis, the stocks and availability of priority sku’s, promotional sku’s, displays and POS/POP material. -Define needs of local POS/POP material in cooperation with sales team and monitor process from design to production and control shipment process. -Establish assortment- and product price positioning in-line with the Group Marketing policy and according to the local market expectations. -Event Mgmt (teacher's, sales team, incentive meetings for BIC TR team)

I am working in Astellas as the marketing trainee with the Expat director from NL and; -Support to proposing, applying and following up marketing activities that marketing team’s responsible to be able to reach sales and market share targets -Support to following up market share evolution of market, competitors and marketing team products (5 different theraphy area, one of them in pre-marketing session) -Supporting to produce related p.o.p materials from marketing budgets -Support to innovating and applying new marketing projects.-Supporting to product managers for congress and promotion activities -Planning and realizing new product launches -Organizing and joining congresses with my PMs and director -Evaluating and analyzing IMS datas and report them monthly as a presentation. -Support to congress & event management team for some of the organizations.

A special internship programme it called "Kırmızı Kuşak" (the number of application for this programme: over 5000 candidates) My responsibility was; -Supporting to management of partnerships and partner program of Avea -Supporting to management of infotainment, chat and content services -Supporting the events and sponsorship manager in the development of sponsorships and events. -Supporting the promotions initiatives aligned to the brand, consumer, business solutions and strategies forAvea that leverage the achievement of volume growth and awareness. -Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets). -Writing event briefs. -Researching markets to identify opportunities for events. -Assisting in promotional strategies and product development. -Working with the agencies in coordination. -Analysis and assesment of the basic services (revenue, marketshare, competitors) I also placed a special project to building up and design the partnering development website. -I collected all content of the website it called "www.aveaisortagi.com" and organized the lansman programme and worked with the digital and advertising agencies in highly strong coordination.

It was a very effective internship for developing for customer relations, business connections, customer & hotel management and learning the sales & marketing strategies and its relationship between marketing and sales or how it can support eachother.