Aylin Sarıdere Email & Phone Number

Aylin Sarıdere is a Senior Marketing Manager at Armut / HomeRun.

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  Senior Marketing Manager

  Armut / Homerun

  Oct 2022 - Present

  ▪ Headed the team responsible for launching, optimizing, and managing display performance marketing channels, including Meta, Twitter, TikTok, and ad networks, to drive user acquisition in Italy, Turkey, UK, Romania, and Spain. ▪ Collaborated closely with Product and IT teams to devise and implement impactful app marketing strategies, resulting in increased user engagement and retention rates.▪ Leveraged SQL to analyze customer journey data, identifying opportunities for improving user experience and optimizing marketing efforts.▪ Successfully adapted to recent iOS14.5 updates by setting up SKAdnetwork and implementing enhanced tracking methodologies to maintain accurate campaign performance measurements.▪ Implemented a comprehensive A/B test roadmap to enhance the performance of social media channels, including Facebook, TikTok, and Twitter. Continuously iterated on creatives, target audiences, and optimization methods in close collaboration with the Brand and Design teams.▪ Spearheaded efforts to improve App Store Optimization (ASO) for all targeted countries, aiming in increased app visibility and downloads.