Aylin Cook Email & Phone Number

Santa Monica, CA, US

Honolulu, HI, US

Chelle revolutionizes internal training, leveraging AI to collect and collate knowledge and providing your team with an optimized mix of enablement, just-in-time information, and dynamic assessments.

Los Angeles, California, US

• Create and implement content marketing strategy for fast-growing tech company.
• Drove and executed brand and website overhaul.
• Create editorial calendar and manage staff writers, subject matter experts, third party contributions and more.
• Edit and approve all public-facing communication.
• Built and continue to optimize repository of sales enablement content.

Remote, US

• Optimize content marketing strategy for aggressively growing digital marketing agency.
• Increased site traffic 150% and organic site traffic 180% YOY.
• Increased email conversions 200% and free consultations 70%.
• Created full set of multimedia online marketing courses, managing product launch campaign.
• Manage five-person marketing team, including video production, developer, social media manager, and editor.

Corona Del Mar, California, US

• Created and implemented content marketing strategy for healthcare marketing tech startup.
• Garnered PR guest placements for executive team and subject matter experts in top tier publications like Inc., Forbes, Entrepreneur, and Huffington Post.
• Developed media relations with industry publications and associations.
• Fully managed aggressive publishing schedule and team of 20 freelance writers.
• Developed written communication brand book for company and clients: style guide to ensure editorial voice, tone, spelling and grammar conventions remained consistent.
• Created and published variety of client-facing content -- feature articles, email newsletters, eBooks, sales enablement, website content.

San Diego, CA, US

• Strategized customer communications for greater app engagement, retention, and feature upsell.
• Created free trial communication flow to ensure trialers re-entered the app, saw ‘quick wins’ and platform value.
• Launched first customer newsletter and websites team newsletter.

Santa Barbara, California, US

• Created and implement content marketing strategy for Inc. 500-ranked software company, which previously published no public-facing content.
• Developed written communication brand book: company-wide style guide to ensure editorial voice, tone, spelling and grammar conventions remained consistent.
• Created and managed robust editorial calendar, including content for in-house writers, guest authors and guest posts.
• Wrote, edited, copy edited and publish compelling client-facing content, including feature articles, blog posts, email newsletters, sales and business development emails, landing pages, website content, and more.
• Conceptualized and project managed blog overhaul.

Santa Barbara, California, US

• Create, implement and project manage content marketing strategy for Inc. 500-ranked software company, which previously published no public-facing content.
• Develop written communication brand book: company-wide style guide to ensure editorial voice, tone, spelling and grammar conventions remained consistent.
• Write, edit, copy edit and publish compelling client-facing content, including feature articles, blog posts, email newsletters, sales and business development emails, landing pages, website content, and more.

Goleta, California, US

• Strategized social media content plan/editorial schedule for nonprofit organization working to eradicate child malnutrition
• Worked closely with Marketing, Programs, and Development teams to share breaking news, field stories, partner spotlights, and sponsorship/fundraising updates.
• Collaborated with Development to build social media partnerships with corporate sponsors.
• Built buzz around fundraising and recognition events

• Designed, developed, and wrote all content for website Turkish Women’s Initiative, a nonprofit organization designed to promote economic and social empowerment of Turkish women.
• Worked closely with founders to develop Turkish Women’s Initiative visual brand and editorial voice throughout website and all print materials.

Woodcliff Lake, NJ, US

• Create blog and article-style format for launch of editorial content on Party City ecommerce site. Collaborate with content team on branded editorial voice and lifestyle photography.
• Manage team of twenty freelancer writers and copyeditors.
• Create, and evolve as needed, theme guide assignment overview, style guide, writing templates, voice and branding instructions.

• Managed a team of ten writers, both in-house and freelance.
• Conceptualized and maintained three blogs: Televicious, TV-focused; Future Gossip, celebrity gossip, and a sports site—intended to drive traffic to main site.
• Oversaw and set schedules for design and development of blogs, as well as recruited writers.
• Within a three-month period, Televicious and Future Gossip just trailed the home site in traffic, and grew a loyal readership, due to best SEO practices and social media bookmarking.
• Wrote compelling entertainment copy for main site.
• Helped in design and development of main site as well as in-house content management system.

• Blogger, Weekly column "Come on Ailene"
• Wrote weekly blog column melding pop culture with the personal experience.

US

• Culture and Food Writer and Blogger
• Researched and wrote feature stories about Bay Area food and culture
• Wrote short, humorous blogs about Bay Area/pop culture
• Contributed to weekly Bay Area “picks” arts and entertainment section

B.A., English Literature

M.F.A., Nonfiction