In Azure France International, we bring the international experience to the Middle East. Our mission is to think international and act local.In Syria we are FMCG solutions provider.Management consultancy and all related packaging solutions

Achieving a 350% growth in three years Winning 12 points in Market share moving from 6% to 18% and becoming an aggressive number two playerEnsure effective resource allocation and optimal selling effort to exceed sales and market share objectives. 0% increase in the company's A&P spending by focusing on the most profitable SKU's and adopting cost efficient marketing planning and media buying Develop and implement creative business strategies to achieve business goals… Show more Achieving a 350% growth in three years Winning 12 points in Market share moving from 6% to 18% and becoming an aggressive number two playerEnsure effective resource allocation and optimal selling effort to exceed sales and market share objectives. 0% increase in the company's A&P spending by focusing on the most profitable SKU's and adopting cost efficient marketing planning and media buying Develop and implement creative business strategies to achieve business goals. Develop actionable marketing plans for all Detergents products, to ensure highest return on investment.Identify new business opportunities and study the feasibility of new market introductions.Analyze the market and anticipate future changes/trends to create competitive advantage.Member of the CEX Setting the company yearly marketing plan including sales and budget forecast Setting and implementing the company 5 years business plan Implement the company strategy and guidelines Responsible for the brands consumer promotions Accountable for the company profitability New products introduction and re launches Products development Company Public Relations file All products BTL related (Sponsorships and event evaluation and approval)Identifying trade potential and responsible for the in trade visibility programs Show less

Restructuring the company through implementing a strong culture of rigorCreating an organization chart for the different company's departments focusing on reducing underutilization variances.Controlling the operational yearly plan budget while implementing the term "Profit comes from loss"Launching a "White Collar Cost Killing Project" for the produced finished products in order to be competitive at the end user price point level. Handling all PR related… Show more Restructuring the company through implementing a strong culture of rigorCreating an organization chart for the different company's departments focusing on reducing underutilization variances.Controlling the operational yearly plan budget while implementing the term "Profit comes from loss"Launching a "White Collar Cost Killing Project" for the produced finished products in order to be competitive at the end user price point level. Handling all PR related activities in both public and private sectorsBridging the know how of the techniques and advanced industrial technology of the Austrian partners through initiating training and borrowing experiences. Developing the export market to the Middle East and Near Africa for the products of the company; UAE. and Egypt).Managing the Pecorino Cheese export market to Europe along with Tiesilat Company from Sardinia/Italy.Developing the local market through launching new SKU's based on consumer insights and solid research using MEMRB retail audit data and analysis. 1-1-2003 Nestle Syria Damascus Show less

Increased sales from 37% to 42% . Increase the effective calls in 10% vs. last year.Monitoring & specializing the trade segments.Coaching sales team of 28 salesmen and 8 merchandisers.Sales strategies and developmentTeam training and development.

Reporting directly to the Marketing ManagerImplementation of the brand guidelines.Responsible for the yearly budget.Responsible for the achievement of the operation planMonitoring the rolling sales forecastResponsible for the brand related activities Branding and visibility Consumer promotions and sourcing premiums.Leading Nescafe sampling Team (10 samplers

Reporting directly to the country Manager and (. Line) to the sales director in DubaiRegional Strategic Planning Project player in NME (Developing Consumer Communication). Achieving 100% growth in the category35% saving in the BTL budget vs. 15% increase in activitieslaunching new SKUs like Nescafe 3 in 1 , The Red Mug , & Coffee MateLeading the sampling team while generating high ROI in terms of samples and qualityProduct development Running consumer… Show more Reporting directly to the country Manager and (. Line) to the sales director in DubaiRegional Strategic Planning Project player in NME (Developing Consumer Communication). Achieving 100% growth in the category35% saving in the BTL budget vs. 15% increase in activitieslaunching new SKUs like Nescafe 3 in 1 , The Red Mug , & Coffee MateLeading the sampling team while generating high ROI in terms of samples and qualityProduct development Running consumer promotions and trade deals Sourcing premiums and packaging Preparing and completing all promotions critical path analysis Developing the category guidelinesResponsible for in- trade visibility and availability Accountable for ATL budget split and usageResponsible for the PR campaign launch Show less

Handling accounts like (Adidas- Nestle - Puma - Swatch - Beitenjaneh Group- Mr. Corn... .)Budgeting sales and marketing activitiesExecuting full marketing plansPrepare quotations and jobs executionRaid the market and innovate new marketing techniques Increase incremental sales of the account Quality controlSourcing and printing shops control

Same as above mentioned responsibilities and jobs