Ayman Dbouk Email & Phone Number

Barcelona, Ct, Es

Copenhague Y Alrededores

Led and member of the negotiation, creation, organization, and activation of different international events with the biggest stakeholders such as the FC Barcelona friendly game in Japan in 2023 with more than 50.000 attendees, the Inter Miami pre-season games in El Salvador, and Japan 2024, FC Barcelona female team pre-season games in The US 2024.Managed, led, and negotiated the merger and acquisition process of a football club in Europe.In charge of the cooperation with all the worldwide NSN offices to create synergies and events as well as entertainment and sports business opportunities. Creation of a new education vertical with a master's degree in management with Andrés Iniesta and NSN as main partners.

Barcelona - Copenhagen

Leading big athletes' careers, managing the branding and positioning strategies, sponsorship deals, and helping in the process of decision-making.Responsible for the creation of new business around the entertainment industry within the international and national markets as well as leading the creation of marketing, new high-impact partnership strategies applying updated value creation, and communication campaigns for brands, entities, and other stakeholders.Manage and develop end-to-end sponsorship/partnership strategies into impactful campaigns, creating valuable, meaningful, measurable, and tangible results and, impacting clubs, brands, athletes, and organizations.Creation of campaigns handling marketing strategies, influencers, and ambassadors, from a high growth brand targeting specially GenZ.Creation of industry events joining up with the biggest sports stakeholders, increasing revenue and gross profit.

Barcelona Area, Spain

Liaise and coordinate with football/sports industry executives with the aim of partnership deals to participate in SBI’s formation, webinars, guest lecturers, and to participate in written-form interviews for SBI’s blog section, creating content for a bigger engagement. Analyze opportunities in sports leagues for business partnerships and innovation development. Create digital strategies and content, industry reports, infographics, case studies, and academic content related to the business side of football and sports. Assist in the project management of new business initiatives, including courses to be launched in 2020 in collaboration with SBI partners and key industry stakeholders.Member of the Marketing SBI’s team in the form of digital support. Also, doing take-overs from time to time based on a specific objective set forth.Attendance to a specific industry congress, meeting, event representing SBI.

Barcelona | Remotely

Manage communication and marketing projects and open new opportunities within international and national markets, for the development and implementation of marketing or communication strategies, mainly in digital media through campaigns, social networks and also create new agreements with brands.In addition, monitor and measure the success of these strategies to continuously improve profitability and add value to the brand or company through the established objectives.All this, emphasizes the efficiency of economic resources for an optimal return on investment.On the other hand, use the permanent analysis of metrics and KPIs to improve these strategies or carry out different approaches.Likewise, I lead and manage campaigns with influencers, 360º marketing management, and brand management.Finally, in charge of the new business development in the sports industry, where my duties were the development of new sports marketing strategies for collaboration with different sports brands, sports clubs, and competitions, as well as sports events. In addition to the development of the athletes' brand and its management as a public brand, future sponsors and collaboration agreements.

Greater Boston Area

Generation of new partnerships with brands and industry stakeholders, strategies with the objective of expansion to New York and growth in Boston, developing the strategy (branding, communication, and influencer marketing) as well as planning events with partners integrating the acquisition of new customers and visibility.Preparation and execution of communication and marketing strategies executing paid media strategies and preparation of the annual budget. Data analysis for new future strategies as well as preparation of all the required content with the team.Development and activation of strategies to detect and attract new customers (digital and offline) as well as the formulation of new customer strategies according to target and objective.Support in research and creation of digital channels such as Brand Blogs and their subsequent digital strategy to attract customers and increase downloads. Collaboration with the different teams for the best generation of communication and user experience.

Orange County, California Area

Responsible for building marketing strategies and key capabilities for the execution and measure multichannel customer engagements, especially focused on digital strategies. Creation of strategy and support to drive customer reach, and optimized touchpoint, to generate and its conversion to new app users. As a part of the team, apart from my main duties, I collaborated in the creation of the App, supporting the visual and business strategies until its release phase. Better design and look & feel for the new app, lead the creation of the new marketing plan development for the new application, competitor analysis (benchmarking), application prototype creation screen by screen ( wireframe & storyboard), collaboration in the creation of the price model strategy, prototype creation, and the monetization strategy. In addition, I was able to assist at innovation and tech events like the Augmented Reality (AR) event for a later implementation on the App.

Barcelona Area, Spain

Manager of a team for the planning, development, execution and identification of needs for the Marketing and Communication multichannel strategies focused on the digital Marketing area and strategies like paid media campaigns, organic campaigns, communication online and offline and web placement, among others.Monitor and measure success in digital strategy to continuously improve its profitability and add value to the goals. Creation of the marketing plan for the Blackstone Group and his Spanish Real Estate brand, Anticipa. Creation of digital and offline advertising strategies and their later analysis. Management of internal communication through different departments and teams. Responsible for external web collaborators and external employers for a better organization and execution of the work.Also, I supported different digital projects with other clients like Danone, General Optica or Lind with their respective online stores, E-commerce.

Barcelona Area, Spain

My main duty was to bring support in terms of marketing and digital transformation to the main projects in the sports industry, the music industry, and the motor industry. Also, supporting the startup projects giving them advisors through our team. Assist and work in several digital transformation projects and strategies doing main tasks like elaboration and ejection and elaboration. Also, planning the partnership and sponsorship strategies for a proper approachment.Tracing the Social Media and digital strategy for #1 automobile company in Spain and his CEO.Documents elaboration for intern and extern projects with customer relationship management, analytics, and Social Networks. Digital Analysis with Google Analytics and the implementation of new digital strategies. Benchmark creation, industry analysis, and market research.Social Media planning in Sports startups and International Business. Digital transformation from non-digital companies to become a digitalized company. Creation of new Social Media pages and raising the Market Reach in the Entertainment field.

Sant Cugat Del Vallés

Weekly digital planning. Copy works in a corporative blog and Social Networks. Besides, management and monitoring with new creating and new content to some channels as YouTube and other digital channels. Creation an internal website for innovation and digital department. Searching and development of innovation strategies and new banking products.Searching and development of innovation strategies and new banking products.

Nou Camp/ Barcelona

FC Barcelona/Nike internshipSports Marketing & Marketing at Nike for the new FC Barcelona MegaStoreMy main duties, among others, were to give support in the development of marketing strategies and sponsorship strategies for the opening of the new FC Barcelona megastore. Support in the licensing section and the creation of strategic sales spaces for clients (merchandising retail standards).Consumer analysis and later implementation of the improved strategies.Sales analysis and their data analysis for a better implementation of new marketing strategies and consumer behavior strategies.Participation in the development and launch of a new digital strategy for a brand awareness increase goal with a very good overcome. Participation in the new opening corner, that was ideated in the marketing team.Daily store support for the sale and creation of Stock of licensed products.

International Business, Business

Innovation Management & Entrepreneurship

Design Thinking, Marketing

Learning the management of strategies and skills for the best approach to consumers and companies to reach a goal or deal through technics.

Máster En Digital Business, Marketing

Digital Business, especialización de Marketing en Internet, especialización de Publicidad Digital, especialización de Marketing en Redes.

Especialización En Marketing Deportivo, Dirección En Marketing & Business Management

Sports promotion and communication, Sports companies management, fans experience, database, ticketing, develop of big events, sponsors.

Grado Dirección En Marketing Y Business Management, Marketing/Gestión De Marketing, General