Ayman Kasseba Email & Phone Number

United States

Develop brand and product strategies for established and start-up business. Focus Markets (Retail, F&B, FMCG & Energy). Guiding business transition to a regional, national or international stage. helping them create and adapt a brand image. Ensuring brand consistency, by establishing policies, guidelines, and procedures for best practice in each market. Assist business owners to achieve the desired outcome by delivering needs assessments reports/analysis, focusing on setting priorities and delegation.

Dubai

Direct the account management of high profile clients such as the Coca Cola Company, Shell, GSK, and Pepsi, including developing marketing campaign strategies and media plans. Cultivating key business partnerships that grow the company’s clientele, and lead the creation of strategic tactics to develop the best messaging aimed at target markets. Prepare budgets while finalizing FTE to ensure a high return. Coordinate agency communication channels maintaining agency character and standards. Supervise client designs and the production of stands and pavilions during exhibits. Pursue international servicing brands for participation at EXPO 2020.Selected accomplishments:• Pitched and won retaining tenders with several clients, estimated revenue 2.2M over two years. • Grew the agencies’ vendor list while maintaining a high service and product standard. • Managed full scope of Campaigns, including brand and product launches, events, media strategies & placement and corporate & sales events.

Orlando, Florida Area

Led public relations, encompassing media relations and cultivating advertising and marketing material for HabibiUSA restaurant chain. Created marketing and business plans for international client investment projects in various markets, such as trade, travel, real estate, body and health and management. Wrote and edited marketing collateral with a focus on creative technical content. Pitched franchise documents to establishments in the hospitality and dining industry. Wrote local promotional and marketing material for Rebounderz Orlando and Longhorn steakhouse, as well as other entertainment and services organizations. Selected accomplishments:• Managed social media, creating content and marketing strategies which resulted in improving the visibility and outreach of client brands. • Developed a database of over 2,000 people in various markets, triggering customers to repurchase the same product as well as new products 90% of the time.

Orlando Fl

Built impressive record of achievement and advancement through series of progressive responsibilities, creating business and marketing strategies to boost brand awareness and client base, as well as increasing revenue. Developed client communication strategies and templates, and wrote advertising copy and promotional concepts, as well as a style guide and brand strategy process documentation. Selected accomplishments:• Established and increased customer loyalty as a result of conducting sales presentations and post-sales discussions.

Cario, Egypt

Bachelors, Integrated Marketing Communications

Activities and Societies: SIFE " Students in Free Enterprise"Minor in PR, and Multimedia

Certified Program, Mass Communication

Business, Marketing\Advertising