- Commissioned to design company logos and branding materials for small businesses based in Georgia, such as Stribling & Crockett Law Firm in Milledgeville and Al’s Barber Shop in Alpharetta- Includes experience at Epting Events, Advance Atlanta and Altruisa

- Bolstered Advance Atlanta’s Instagram account (@advanceatl) engagement by 27.3% andimpressions by 70.8% in two months by creating content featuring future events, local news andproject proposals related to Atlanta transit- Oversaw communications between diverse audiences and news outlets by building media lists, writing press releases and designing social media posts about events, such as “Transit Day at the Capitol,” and legislative bills, like the Georgia House Resolution 995, to garner support from transit agency sponsors, attendees, journalists and local citizens- Works closely with board members to create a social media marketing plan that is consistent inreflecting the organization’s mission statement of bringing awareness to Georgia’s transportationand urban planning issues

- Spearheads media outreach for Emirates Airline, developing targeted media lists, drafting advisories and audits, optimizing event operations by creating briefing documents and leading celebrity pitching efforts for the US Open suite; also manages and evaluates influencer/media inquiries for optimal coverage- Administers community engagement, facilitates interior design installations and strengthens brand partnerships for Brizo, building relationships with consumers and elevating brand visibility in the luxury space- Prepares and distributes key client documents, including monitoring reports, agendas, campaign overviews, coverage recaps, budgets and media trackers, while coordinating essential materials across all client accounts for streamlined execution of PR plans- Cultivates positive relationships with talent agencies, influencers, clients and the community by managing public relations campaigns- Executed Mr. Clean’s paid influencer programs by managing invoices, influencer lists, mailer kits, purchase orders, talent contracts, SAG-AFTRA reports, product requests, outreach and briefings- Led the creation of a sustainability report and coverage for Procter & Gamble while tracking all brand, competitor and product recognition across traditional and social media, delivering strategic recommendations aligned with best practices, key messaging, target audience and business objectivesClients: Procter & Gamble Surface Care (Primarily Mr. Clean, Supported Swiffer and PGP), Emirates Airline and Brizo (Luxury Delta Faucet)

Served Epting Events in Athens by organizing communications materials (such as building e-newsletters on Mailchimp and copywriting messaging catered to potential and existing clients), brainstorming ideas to increase social media engagement, applying to event planning awards and supporting executive day-to-day operations, including floral design and on-site set up.

- Conducted thorough market and competitor analysis on nonprofit databases to gauge theeffectiveness of popular nonprofit marketing and advertising tactics- Developed overall marketing and advertising strategy by composing organizational objectives,KPIs, tag lines, slogans, and mission/vision statements- Targeted potential and current charity donors and nonprofit sponsors by using technical resourceslike Mailchimp to create newsletters, as well as Cision and Muck Rack to build media lists- Established guidelines for messaging and created brand kits to ensure consistency across all ofAltruisa’s secondary projects, including the “Five Dollar Fund”

- Provided counsel on brand awareness plans, social campaigns and product launches for 15 clientsacross Daniel J. Edelman Holdings primarily supporting Unilever brands- Synthesized data from digital research tools such as MRI, Brandwatch, Mintel, GWI and sociallistening to create weekly trend reports for strategists across the U.S.- Selected to collaborate on an intern project with five out of 60 U.S. interns to create a digital-led,holiday-based campaign for TJ Maxx, showcased to 300+ professionals in the creative department- Supported the development of strategic insights based on research and cultural trends, providinga foundation for creative brainstorming and ideation- Assisted in research rooted in culture that illuminates trends across a brand’s consumers, competitorsand sectors to identify whitespace opportunities for current clients and new business initiativesClients: Unilever (primary: Dove, Vaseline, Knorr, Hellmann's), The North Face, Archer, Caress, Tums, HomeGoods, T.J. Maxx, Popsicle, Breyers, + new business

- Created weekly digital content across Global Grady social media accounts (@GlobalGradyUGA)on Instagram, Facebook, and Twitter to promote the New York City study away summer programat the University of Georgia- Increased Instagram account reach by 37.6% and engagement by 15.5% during a 14-day periodof peak application submissions

- Facilitated primary research specific to the client YourPie regarding post-pandemic productperformance, customer service, and overall consumer satisfaction- Compiled opportunities using NCAA name, image, likeness (NIL) deals and potential influencercollaborations for local campaigns with collegiate athletes and a 2023 Super Bowl commercial- Refined all research utilized for client deliverables, agency presentation decks, and campaign plansClient: Your Pie

- Covered over 20 local and university-wide events through photography and copy writing for the news desk- Contributed to the photography desk by submitting weekly photos and ideas for galleries

- Assembled and scouted media (background research and archival images, footage and audios)to be used in post-production for documentaries and 2 client-focused short films- Accompanied production and editing for the artificial intelligence documentary “Love Machina,”which premiered at the 2024 Sundance Film Festival- Managed technical and administrative tasks such as labelling camera equipment, revising filmtreatments and organizing media across databases- Framed complex messages (such as emerging technology like AI and scientific theories) and media in ways that the average consumer can holistically comprehend them within a form of entertainment

- Co-founded a publication website producing multicultural news, local events, career/volunteer opportunities and entertainment for Muslim communities in Atlanta - Tracked and analyzed social media engagement twice per week across Facebook, Instagram, Google and Twitter

- Wrote informational articles and composed brand messaging frameworks for maintenance businesses in collaboration with website designers- Coordinated goals and expectations with clients regarding website’s UX/UI design and content marketing material

- Edited articles using information from media pitches and press releases in five weekly newspapers, with a circulation of 105,000 copies distributed in seven cities across Georgia, including Alpharetta, Dunwoody, Roswell, Johns Creek, Milton, Sandy Springs, and Forsyth - Administered interviews and collected primary research on subjects and topics for headline stories and podcast episodes