Ayo Arojo Email & Phone Number

Nigeria

Lagos, NG

• Supports client with development, planning and implementing their marketing and brand strategy, ensuring articulated initiatives are practicable and aligned to the company’s vision.
• Help clients define and deliver strategic transformational initiatives across the organization.
• Work collaboratively with clients to shape their brand future by addressing their most complex and critical growth issues.
• Facilitate client strategy discussions using collaborative methods such as design thinking and agile methodology.
• Present strategic thinking enabled insights, recommendations, technical knowledge and strong communication skills.
• Lead work-stream and analysis on engagements and take responsibility for small teams, research and creative partners especially in a hub and spoke work structure.

• Facilitated strategy sessions, created strategies and develop execution plans, the route to market and conceptualization for a competitive edge against the competition.
• Conducted field research on consumer behaviour and buying patterns, gathered real-time insights via mobile, social, user experience planning/research, web or social analytics/reporting.
• Profiled target consumer groups and proffered working solutions that fit their lifestyle.
• Conducted brand perception audit to find out how consumers perceive client brands.
• Analyzed trends and competitors’ strategies and brand positioning to provide advisory to clients.
• Collaborated with creatives and in conceptualizing ideas, strategizing on solutions to achieve brand business objectives.

• Monitored sales performance across several markets.
• Human resource management and talent development- Trained, coached and managed performance of local sales teams.
• Proactively created solutions and improvement in sales execution.
• Achieve growth and exceeded sales targets by 15% for three years in a row (2013-2015).
• Presented sales, revenue and expenses reports and realistic forecasts to management.
• Identified emerging markets and market shifts while being fully aware of new products and competition status.

Presented sales, revenue and expenses reports and realistic forecasts to management. identified new and emerging markets while staying abreast of competition status. Customer satisfaction management Develop marketing plan as assisted by superior.

• Increased company ROI by 57% by expanding the customers base within four months
• Reduced cost of operations by 13% and ensured company standard was not compromised
• Organized events like Dog shows, Dogs got talent and campaigns of kick-out Rabies
• Managed each client account to track compensations as at when due
• Indulged in buying and selling Dog accessories
• Scouted for imported pedigree Dogs for customers

Master'S Degree

Bachelor'S Degree