- Answering enquiries from journalists- Writing press releases- Owned CRM marketing duties from October 2022 - April 2023- Attended press conferences and interviews with team head coaches and players- Proof-read media statements- Met with journalists and garnered good relations with members of the media- Dealt with urgent media enquiries (i.e. crisis communications) during out-of-hours.- Liaised with General Managers and Head Coaches to discuss media requirements

Freelance copywriter for #FIBA's 'Africa Basket' department, that focusses on professional and youth basketball throughout Africa and the careers of African basketball players around the world.

• Ownership of Email Building and Weekly Campaigns: Coded and built weekly email campaigns with the use of HTML, Adobe Dreamweaver and Photoshop. Set up, tested and deployed said campaigns throughout the EMEA, NA and APAC regions. • Campaigns Briefs: Developed effective campaign briefs for specific territories, dependant on time of year, cultural relevance, customer engagement and product availability. • Data Analysis for Segmentation: Reviewed and reported weekly on… Show more • Ownership of Email Building and Weekly Campaigns: Coded and built weekly email campaigns with the use of HTML, Adobe Dreamweaver and Photoshop. Set up, tested and deployed said campaigns throughout the EMEA, NA and APAC regions. • Campaigns Briefs: Developed effective campaign briefs for specific territories, dependant on time of year, cultural relevance, customer engagement and product availability. • Data Analysis for Segmentation: Reviewed and reported weekly on customer segments. Developed new segments as per customer requirements. • Artwork & Asset Approvals: Approved of email campaign assets.• Customer Journey Mapping and Transactional Email Redesign: Lead the CRM team in reformatting areas of the transactional email customer journey and the redesign of all transaction emails.Reporting: Delivered reporting of the global CRM weekly and monthly results, with the use of Google Analytics.Planning: Managed and executed weekly and monthly email plans. Show less

I undertook various Digital Marketing and Social Media freelance projects. The basis of these projects were to increase the 'brand' presence of several British independent solo artists across their Social Media channels and distribute their online content and material to a national and international audience. I also developed and executed full-scale strategic creative digital campaigns, deployed via social media platforms, email and secondary channels.Brand Development… Show more I undertook various Digital Marketing and Social Media freelance projects. The basis of these projects were to increase the 'brand' presence of several British independent solo artists across their Social Media channels and distribute their online content and material to a national and international audience. I also developed and executed full-scale strategic creative digital campaigns, deployed via social media platforms, email and secondary channels.Brand Development and Strategic Marketing, Digital and Social Media Marketing. Show less

• Five years experience of managing content tracking systems. Content building and deployment (games, DLC, trailers) with the use of Content Management Systems (TPRNet, PSNCat, PMT) to the PlayStation® Network across several platforms, including PlayStation® Now, PlayStation® 3, PlayStation® 4, PlayStation® Vita the EMEA/ANZ region, across 35 countries, 15 languages and 20 currencies. Operational pricing management with the use of systems PSNCat and PMT.• Working with Third Party Relations… Show more • Five years experience of managing content tracking systems. Content building and deployment (games, DLC, trailers) with the use of Content Management Systems (TPRNet, PSNCat, PMT) to the PlayStation® Network across several platforms, including PlayStation® Now, PlayStation® 3, PlayStation® 4, PlayStation® Vita the EMEA/ANZ region, across 35 countries, 15 languages and 20 currencies. Operational pricing management with the use of systems PSNCat and PMT.• Working with Third Party Relations and Digital Commerce in the delivery of content, as well as undertaking and managing full scale QA, various changes, updates to the schedule, metadata and content builds whilst adhering to operational lead times.• Over four year experience of being reasonable for the PlayStation® Store Monthly Games’ campaign. Working with stakeholders within SIEE and Sony Interactive Entrainment America (SIEA), such as Digital Merchandising, in order to efficiently build each campaign publish, advising on the operational issues, scheduling campaign launches and taking into consideration how Daylight Savings time changes will affect start times across Europe. • Responsible the leading the operational work and publish for sales promotions (including mid season sales campaigns) such as January Sale, Easter Sale, Black Friday and 12 Deals of Christmas including ongoing secondary campaigns.• Collecting KPI data across operational work, promotional activity and the accumulation of digital assets. Providing ad hoc reports as requested by Digital Trading.• Fours year experience of leading operational work (and publishing) for all Emulated PlayStation® 3 and PlayStation® 4 full game titles. Working and liaising with Sony Interactive Entrainment Japan, FQA and TPRNet on all emulation decision-making and problem solving key areas. • Training new staff members on Content Management Systems. Producing training and presentation decks for the PlayStation® Store Network internal intranet. Show less

Contributing Writer / Blogger at SoulCulture.co.uk

• Retrieving analytical information from integrated databases for the Digital Managers.• Responsible for writing the copy for all RCA artist newsletters (Newsletters available on request).• Researching potential business partnerships opportunities, target blogs, magazines and video sites. • Organising and serving meetings, taking minutes, ensuring follow-ups happen after meetings. • Prepared weekly social media analytics reports of all RCA artists for social networking user… Show more • Retrieving analytical information from integrated databases for the Digital Managers.• Responsible for writing the copy for all RCA artist newsletters (Newsletters available on request).• Researching potential business partnerships opportunities, target blogs, magazines and video sites. • Organising and serving meetings, taking minutes, ensuring follow-ups happen after meetings. • Prepared weekly social media analytics reports of all RCA artists for social networking user activities and weekly ‘RCA Priority Artists’ reports. • Chasing the progress of various aspects of campaigns.• Liaising with Online PR and Social Media departments to increase awareness of an artist(s) campaign. Show less

Work closely with the Warner Music International D2C team focusing on building artist web shops on a territorial as well as global level. I also worked with the Warner Music International D2C team and international affiliates regarding launch activities, including product language translations.Shop Management; Using E-Commerce platform 'Magento’, I helped manage the day-to-day, backend operations, of the some of the artist’s European stores. Stock management; Setting up products to be… Show more Work closely with the Warner Music International D2C team focusing on building artist web shops on a territorial as well as global level. I also worked with the Warner Music International D2C team and international affiliates regarding launch activities, including product language translations.Shop Management; Using E-Commerce platform 'Magento’, I helped manage the day-to-day, backend operations, of the some of the artist’s European stores. Stock management; Setting up products to be sold on across the Euro stores, ensuring each product has Meta Data and accurate language translations, from European territories. Working with the D2C team to ensure that products had the correct stock information and compiling weekly low stock reports. Reporting errors CSS and coding bugs. Providing support to the eCRM team, checking the Euro stores for the correct Omniture and Silver Pop data. Ensuring all merchandise and (physical) music products are set to the correct weight. Liaise with the France, Spain and Italy territories, regarding product translations.Shop optimisation (Frontend); ensuring each product could be searched for, added to the basket, could be viewed across all Euro stores could be viewed from the product and sorted pages.Developing creative digital promotional strategies, for example competitions, to attract more online traffic to some of the web shops. Show less

Working alongside Waddaah Abdu (Former Head of the Digital Department), part of my role was to help control all aspects of online and digital activity. This included creating opportunities to drive promotions of One Little Indian’s roster of artists and projects via digital platforms, from affiliate and email marketing to HTML, Social Media, maintaining all social networking sites, as well as delivering online content and setting up videos for release to online partners (Muzu, YouTube and… Show more Working alongside Waddaah Abdu (Former Head of the Digital Department), part of my role was to help control all aspects of online and digital activity. This included creating opportunities to drive promotions of One Little Indian’s roster of artists and projects via digital platforms, from affiliate and email marketing to HTML, Social Media, maintaining all social networking sites, as well as delivering online content and setting up videos for release to online partners (Muzu, YouTube and Vimeo). Artists included: Bjork, Dan Sartain, Frightened Rabbit, Kill It Kid, Emit Bloch, Wild Palms, Olef Arnald, We Were Promised Jetpacks, Nina Nastasia, Songdog and Jon Allen. Administrative Duties: Compiling weekly reports of various user activities on each of the artists/bands Social Networking sites. To ensure that all digital artist information, relating to the Digital department, Marketing, International, Press and Radio, and other Digital activities, (Artist/Band’s Weekly and monthly timelines, Social Network login information, bit.ly/secret links for digital promos, Music/Artwork/Press Release content for all digital promos and all artist/band mailing lists) were current.Content Production: E-Cards, Banners, Icon design (for One Little Indian’s social media sites), Newsletter design and creation. Liaising with the Digital Manager, Marketing, Press and Radio to create digital promos and Electronic Press Kits for the relevant artists and bands.Helped develop Digital Marketing strategies for Kill It Kid’s signed album competition, Dan Sartain’s single ‘Atheist Funeral’ and album ‘Dan Sartain Lives’, Frightened Rabbit’s album ‘Winter Of Mixed Drinks, Wild Palm’s online digital campaign for their debut single ‘Deep Dive’, Mixtapes & Cellmates’ album ‘ROX’. Emit Bloch’s album ‘Dictaphones Vol. 1’. We Were Promised Jetpacks’ album ‘The Last Place You’ll Look’, and the deluxe version of Jon Allen’s debut album ‘Dead Mans Suit’. Show less

Maintaining all of Cargo’s social networking sites. Maintaining the ‘Events & Tickets’ section of Cargo’s official website. Which included writing ‘blurbs’ about future shows, performances, artists and DJs. Uploading video content, website links and music forums with information about future shows performances.

Developing and managing Digital Marketing and Social Media Strategies for No Machine’s first project, which included debut single ‘Toast The Toaster’, second single, ‘Ebay’ and debut album ‘No Machine’.