Brands And Communications Strategist
Owerri, Imo State, Nigeria
Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that Government activities and policies meet public’s expectations and to build the credibility of the administrationManaging His Excellency’s brand strategy, including the setting of style guides, 3R guidelines, 3R brand vision and value proposition for short as well as long termPlanning and execution of all communications and media actions on all channels, including online and social media.Managing the budget for advertising and promotional items.Opposition and Public insights analysis.Keeping up with oppositions across party levels and outside the party to keep up to date with trends, as well as trying to predict future trends.Measurement and evaluation of communication campaigns, reviewing the success campaigns and creating reports.Supervising advertising, product/service design and other forms of marketing to maintain consistency in personal branding.Meeting with stake holders and working with colleagues across multiple Ministries and departmental agencies.Overseeing the organization of events and activities such as World bank SFTAS Enumeration project.Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to top Government official’s management team and key stakeholders. Some of these documents are Mention briefs, competitive analyses, campaign recap decks, and so forth.In charge of providing strategic input and direction for the Governors brand, developing non-campaign brands while keeping the Governors vision, mission, and objectives in mind,and advising internal and external stakeholders on issues relevant to the administration.
