Throughout my 7-year career in design, I’ve gained invaluable experience across various industries, building a strong foundation in graphic and web design. My passion for creativity has driven me to explore diverse roles and develop a versatile skill set.Currently, at PremiaBN, I lead brand initiatives, working with cross-functional teams to deliver top-tier marketing collateral and event designs for clients such as MTN, 7UP, Moniepoint, and Wema Bank. A key highlight of my career was spearheading the creative direction for Nigeria’s first-ever growth-centered conference, GrowthCon 1.0, which earned widespread recognition.Previously, at Umba, I wore many hats, driving their rebranding efforts and developing both B2B and B2C websites. In these roles, I led design projects, ensuring brand consistency and delivering impactful marketing experiences, while also incorporating culturally sensitive designs to maintain a global identity.During my two-year tenure at Wema Bank, I progressed from an entry-level designer to a mid-level role, where I contributed to a groundbreaking customer onboarding initiative that brought in 700k new users in just 24 hours. I was instrumental in designing email campaigns, and app push notifications, further honing my skills and gaining key industry insights.As a Freelance Designer, I’ve worked across industries, transforming complex concepts into visually compelling designs. I’m deeply passionate about solving design challenges creatively and consistently delivering exceptional results.As I continue my journey in the design field, I look forward to embracing new challenges, collaborating with passionate individuals, and making a lasting impact through my creative work. If you are interested in connecting or collaborating, please feel free to reach out.
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Founder And DesignerAyo Shabi -
Founder & DesignerAyo Shabi Jul 2023 - PresentLagos State, NigeriaAn independent creative design factory that specializes in crafting brand identities, marketing assets and landing pages that drive sales. -
Senior Brand DesignerPremiabn Feb 2023 - PresentLagos State, Nigeria• Collaborative Brand Initiatives: Partnered with the Marketing and Partnership teams to craft and refine collaborative reports, one-pagers, pitch decks, and proposals for top-tier companies, including MTN, Providus Bank, Moniepoint, Wema Bank, and 7UP. These efforts significantly boosted business outcomes and enhanced client retention. • Cross-functional team Leadership: Worked closely with cross-functional teams, including developers, to establish comprehensive brand guidelines and translate complex concepts into impactful, visually compelling designs. • Creative Direction for Major Events: Spearheaded the creative direction for GrowthCon 1.0, Nigeria's first-ever growth-centered conference. This project marked a milestone as my first venture into event and space design, earning widespread praise and leading to invitations for further conference and summit design projects. • Campaign and Event Success: Directed and produced high-quality campaign graphics, pitch decks, and merchandise designs for the PremiaBN x Bluechip AI and Data Summit, contributing to a 15% increase in the company’s bottom line. • Brand Consistency Across Partnerships: Ensured brand consistency across all external communications and partnership initiatives, which played a crucial role in elevating PremiaBN’s reputation as a trusted business network provider. This consistency contributed to securing new high-profile partnerships and enhancing existing client relationships. • Innovative Marketing Assets: Developed innovative marketing assets, including interactive digital brochures and animated infographics, that effectively communicated complex business solutions to clients, leading to increased engagement and higher conversion rates -
Visual DesignerUmba Apr 2022 - Feb 2023• Website Development for Key Markets: Led the design and development of Umba’s Nigeria and Kenya websites, ensuring intuitive user interfaces that catered to the specific needs of local customers, thereby increasing user engagement and trust in these markets. • App Store Optimization: Created visually compelling and informative graphics for Umba’s Apple Store listing, significantly improving app visibility and driving a substantial increase in downloads and user acquisition. • Investor Pitch Decks: Designed comprehensive brand and pitch decks that were instrumental in securing funding from investors, effectively communicating Umba’s vision of financial inclusion and digital banking innovation. • Cross-Cultural Design Sensitivity: Developed culturally relevant visual content tailored to the diverse demographics of Umba’s key markets, ensuring that branding resonated with local audiences while maintaining global consistency. • Data-Driven Design Improvements: Collaborated with the analytics team to integrate user feedback into design updates, leading to improved user satisfaction and increased retention rates across digital platforms. -
Senior Marketing DesignerAlat By Wema Jan 2022 - Feb 2023Lagos State, Nigeria -
Marketing DesignerAlat By Wema Feb 2021 - Jan 2023Lagos, Nigeria• Designed promotional materials for a campaign that raised average customer transactions by 24% in 6 months. • High-Impact Customer Onboarding Initiative: Led the creation of copy and visuals for an initiative that onboarded 700,000+ new customers in 24 hours, setting a new benchmark for acquisition at Wema Bank. • Targeted Product Newsletters: Crafted segment-specific newsletters that effectively cross-sold B2B and B2C solutions, driving increased customer interest and adoption. • Content Creation and Visual Design: Created visual content for in-app, push notifications, and email communications, boosting user engagement and conversion across digital channels.• Design and implement direct email marketing campaigns using HTML, graphics, personalization, segmentation and other advanced features. • Ensure emails follow industry policies and best practices -
Creative DesignerNobelhouse College Jun 2019 - Sep 2021Ogun, Nigeria• Developed user personas with scenarios to improve functionality and usability of the company's website contributing to a 15% increase in conversions. • Designed 200+ print and digital marketing imagery that improved brand visibility by 70% in 24 months.• Translated creative strategies, branding, and messaging into a visual road map that improved engagement from 7% to 13%.• Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them to completion.• Initiate promotional campaigns with online and offline materials.• End-to-end research, design and development of the organisation's website• Create branding guidelines and maintain brand consistency.• Ensure design quality and uniformity across different mediums.• Present design strategy to key stakeholders and follow-through design concepts with peers.• Apply customer needs and business goals to execute end-to-end design thinking process.
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Graphic DesignerNeobrand Africa May 2020 - Dec 2020Lagos, Nigeria• Designed engaging and innovative visual elements: flyers, posters, presentation slides, and social media graphics to engage clients• Expanded the brand asset repertoire by creating on-brand graphics for other digital platforms.• Designed new, on-brand visual elements focusing on communicating the brand message to the target audience.• Created logo and brand guides for "Queen Esohe" and sub-brand. -
Service Measurements (Intern)Sterling Bank Plc Apr 2019 - Jun 2019Lagos, Nigeria -
Learning & Development Officer (Intern)Sterling Bank Plc Aug 2018 - Oct 2018Lagos, Nigeria
Ayodeji Shabi Skills
Ayodeji Shabi Education Details
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English Language
Frequently Asked Questions about Ayodeji Shabi
What company does Ayodeji Shabi work for?
Ayodeji Shabi works for Ayo Shabi
What is Ayodeji Shabi's role at the current company?
Ayodeji Shabi's current role is Founder and Designer.
What schools did Ayodeji Shabi attend?
Ayodeji Shabi attended Lagos State University.
What skills is Ayodeji Shabi known for?
Ayodeji Shabi has skills like Visual Design, Social Media, Corporate Branding, Wireframing, Graphic Design, User Experience, Web Design, Figma, Brand Identity, Notion Productivity Software, Communication, Corporate Communications.
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