Ayodele Arowosegbe is an expert at developing strategies and content to position brands favorably with their target stakeholders. Competencies include Media Relations, Communications Strategy, Content Marketing, and Digital Communications. He is the Lead Consultant at Brandware Nigeria, a budding communications agency providing a wide range of services for clients in diverse industries.Ayodele was formerly the Senior Brands Consultant and Content Lead at Zenera, one of Nigeria's foremost branding agencies where he spearheaded the creation and dissemination of media content as well as the development of strategies to strengthen clients’ brands and steer them away from crisis. An Award-winning novelist with a Master’s in Media Enterprise from the School of Media and Communications of the Pan Atlantic University, Lagos, Ayodele had a brief stint at Goodlife Promotions as an online content developer, creating content for the Skye Bank and Eko Hotel brands as well as news stories on celebrities.Later, as a young PR executive at Caritas Communications, Ayodele Arowosegbe worked on premium brands such as ExxonMobil, PanOcean, Seven Energy, and MaineOne.Ayodele has worked on some of the biggest brands in Nigeria’s oil and gas industry, including the most prominent local player, Oando, the largest indigenous oil producer, Aiteo, and the owner of the largest tank farm in West-Africa, Petrolex. Ayodele’s media portfolio also includes extensive Reputation and Crisis Management for Nigerian ICT giant and creator of Remita; SystemSpecs.His media expertise has also been deployed to extensively manage brand positioning for Non-Profits and religious organizations, including The Elevation Church (TEC).In 2014, Ayodele's first novel, Crimson Clouds, was published as one of the ten pioneer winners in the Nigerian Writers Series.