Ayodele Sanusi Email and Phone Number

As the Head of Creative and Strategy at an experiential marketing agency, I hold a senior leadership position where I am responsible for driving the creative vision and strategic direction of the agency’s campaigns and projects. My role is pivotal in conceptualizing and executing innovative, engaging, and impactful experiences that resonate with target audiences and achieve clients' marketing objectives.

Developing effective corporate communication strategiesManaging internal communications (memos, newsletters etc.)Drafting content (e.g. press releases) for mass media or company websiteOrganize initiatives and plan events or press conferencesLiaise with media and handle requests for interviews, statements etc.Foster relationships with advocates and key personsCollaborate with marketing professionals to produce copy for advertisements or articlesPerform “damage control” in cases of bad publicityFacilitate the resolution of disputes with the public or external vendorsAssist in communication of strategies or messages from senior leadership

Develop and maintain existing client relationships.Interact and correspond with prospective clients.Identify, develop, and maintain relations with potential clients to drive billed revenue for attaining set revenue targets.Develop and execute a yearly formal business plan for assigned territory.Schedule sales visits regularly in the territory to provide apt accounts coverage.Identify key business and clinical challenges.Demonstrate needs fulfillment model and method.Identify decision-makers, services, and products to meet client issues.Direct development of client customized solutions.Negotiate with clients for efficient service delivery at profitable fees.Ensure services are priced correctly for client expansion opportunities.Present solutions to clients and negotiate price optimally.Draft client service agreement providing details on the scope of service and compensation.Negotiate with the client to execute contact.Protect firm from Errors and Omissions (E&O).

Interpreting data, analyzing results using statistical techniquesDeveloping and implementing data analyses, data collection systems, and other strategies that optimize statistical efficiency and qualityAcquiring data from primary or secondary data sources and maintaining databasesIdentify, analyze, and interpret trends or patterns in complex data setsFilter and “clean” data by reviewing computer reports, printouts, and performance indicators to locate and correct code problemsWork with management to prioritize business and information needsLocate and define new process improvement opportunities