I am a results-driven Digital Marketing Consultant with over 8 years of experience developing innovative strategies that drive business growth, improve brand visibility, and enhance digital performance. Through digital strategy, campaign management, SEO, and data analytics expertise, I help businesses grow by combining creativity with data-driven insights.My professional journey spans leadership roles in agency and corporate settings. I have successfully led cross-functional teams, optimized marketing campaigns, and launched high-impact digital initiatives across multiple industries. I am passionate about staying on top of digital trends and leveraging advanced analytics tools to make informed decisions that improve ROI and maximize business performance.I lead digital execution initiatives at Syracuse Africa, helping brands accelerate their growth with targeted campaigns. My ability to train teams, guide business branding efforts, and collaborate across borders sets me apart as a versatile and dependable leader in the digital marketing space.I thrive on tackling complex challenges and bringing measurable results to my organisations. Beyond marketing, I enjoy sharing knowledge, mentoring businesses, and keeping up with the latest tech trends to deliver cutting-edge solutions.I am excited about new opportunities to collaborate with forward-thinking organisations and individuals seeking to unlock the full potential of their digital marketing efforts. If you want to build impactful campaigns or drive brand growth, Please connect with me! Phone: +2347014195452 | Email: ayokunleodebiyi@gmail.comNotable Achievement:- Increased lead generation by 25% through targeted digital initiatives.- Optimized campaigns, improving ROI by 15% and reducing CPA by 20%.- Boosted brand recall from 13% to 27% in three months using multi-channel campaigns.- Spearheaded successful brand awareness and consideration campaigns, driving 3,000+ new user acquisitions. Core Skills:Digital Strategy Development, Data Analysis, Campaign Management, Social Media Management, Paid Advertising, Search Engine Optimization (SEO), Conversion Rate Optimization, Google Analytics, Microsoft Clarity, Data-Driven Decision Making, KPI Tracking, ROI Analysis, Team Leadership, Email Marketing, Lead Generation, Brand Awareness, Sales Strategy, Competitor Analysis, Market Research, Market Research, Lead Generation, Campaign Management, Competitor Analysis, Business Branding, Customer Insight, Strategic Planning, Digital Marketing, Sales Performance Metrics and Feedback Management.
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Head Of Product MarketingBlumefyUnited Kingdom
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Performance & Digital Execution LeadSyracuse Africa Feb 2024 - Present- Increased lead generation by 25%, through targeted digital initiatives.- Developed digital strategies driving business growth for top-tier brands.- Collaborated with teams to design and deliver impactful digital experiences.- Provided strategic counsel on emerging digital trend to inform business decision- Led marketing campaigns across digital, PR, product development, and brandingchannels, resulting in enhanced brand visibility and customer engagement. -
Head Of Product MarketingBlumefy Apr 2023 - PresentLondon Area, United Kingdom
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Digital Media Operation LeadNorthern Hills Digital Sep 2021 - PresentNorthern Hills Company is a Business Technology Agency that provides business growth solution using Technology, Customer Experience and Marketing to achieve client’s business objectives across business KPI and marketing objectives.Impact:Partnered with Canon & Fabmum Nigeria to launch the cohorts of the Canon Junior Academy Bootcamp for 2022. A bootcamp that focuses on the transformative journey where young minds light up with creativity, preparing them for a future that heavily relies on the creative industry using digital we trained 250 kids, driving earned media growth by 25% for the Canon brand across Nigeria.Partnered with Lagos State Government to deploy the Lagos State Economic Summit 2022 which amassed over 20,000+ registered attendees streamed across 10 countries across the globe as relevant stakeholder discussed the next plans for the economy of Lagos State, Our team took care of the marketing setup that was deployed across digital that amazed over 200 Million Impressions and fostered a more progressive collaboration between the government and its citizens.Partnered with the Federal Government Of Nigeria to use digital to push communication and drive foot print into the Country’s Pavillion at the Expo 2020 Event In Dubai UAE, achieving over 500,000 visit to the Nigerian Pavilion from Digital amassing **4.5 Million** **unique user** across all platforms, growth of social media engagement rated 3rd across report done by the Dubai team and deployment of creative content and event technology.Partnered with Netflix & Zero Degrees to launch the documentary that went viral across social media that sheds light to the struggles that individual termed Area Boys face as the documentary looked to demystify what makes them who they are and show the humanity in them using digital to achieve virility on social media, push of the documentary to No3 on Top 10 Nigeria and contributed to the 75% of the 50 Million+ views the documentary amazed on Netflix. -
Brand Media Manager & Digital Execution LeadTeksight Edge Limited Jan 2021 - PresentLagos, Nigeria- Spearheaded the launch of fintech product KLASHA, boosting brand recall.- Boosted brand recall from 13% - 27% in 3 months using multi-channel campaign- Worked with teams to enhance brand awareness and adaptability through SEO.- Led the Economic Summit marketing campaign for Lagos State, achieving23,000+ sign-ups and 22M+ reach across 20 international countries. -
Head Of Digital Media OperationsLightinc Mar 2023 - Feb 2024United States- Optimised campaigns, improving ROI by 15% and reducing CPA by 20%.- Increased Top-of-Mind Awareness by 30% and brand market share by 25%.- Used Microsoft Clarity Analytics & Google Analytics to track external campaigns.- Executed comprehensive marketing strategies boosting conversions & revenue.- Spearheaded day-to-day agency operations, driving successful new brandproduct launches, UX updates, and online promotions. -
Head: Marketing And CommunicationsGlade Technology Aug 2022 - Dec 2022Lagos State, Nigeria- Led acquisition cost, achieving $80+ minimum transaction value per user.- Developed onboarding program & training material, boosting sales performance- Designed strategic marketing initiative, enhancing product visibility & credibility- Spearheaded successful brand awareness and consideration campaigns, driving3,000+ new user acquisitions & expanding company data from 7,000 to 10,000.
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Digital Media & Operations LeadZero Degrees Mar 2021 - Jul 2021Lagos State, Nigeria -
Digital Paid Media & Analytics ManagerWild Fusion Limited Jan 2019 - Dec 2020Ikoyi, Lagos State, Nigeria- Leverage Google Analytics proficiency to inform business decisions.- Created awareness campaigns for Gordons Moringa Dry Gin, boosting sales.- Partnered with management to optimise Polytank Ghana's marketing strategy. - Led Guinness Night Football Event digital media, achieving 840M+ impressions.- Collaborated with internal communications manager on Polaris Bank MobileAgent System launch, generating 10.2M+ impressions and 104,956 mentions. -
Associate Software Product ManagerDecagon Jan 2018 - Oct 2018Lagos NigeriaLevel 5 Lab is a UK based company specializing with creating and developing working softwares for clients and organizationsWorking as a digital marketing and software product associate and serving as a member of the National Youth Service Corp (NYSC) in fulfilment of Laws which compels all graduate's of any higher institution to serve Nigeria and provide the NYSC certification before being allowed to work in Nigeria.As an associate software product manager I have been able to achieve the following• Team involvement in generating leads for BabyBliss Nigeria garnering 3000+ leads over 3 months• Management of Telemarketing team and sales team for following up with this leads• Practical experience on managing developers to achieve tasks in a sprint• Fore hand knowledge on how to create an User Stories and how to develop acceptance criteria• Practical knowledge on how to break down user stories into tasks during a sprint planning• Practical knowledge on how to create a release plan chart• Practical experience on how to use acceptance criteria's to test the user experience of any working software• Practical experience of how to conduct a user experience and testing of mobile apps and websites -
Quality Control InternLafargeholcim Jun 2015 - Dec 2015Lagos NigeriaLafarge Ready-Mix Nigeria is a french industrial company in Nigeria with a branch annex situated in Oregun Lagos State.Interned for 6 months in their Quality Control Department in fulfillment of the SIWES programme ascribed to the Science Faculty in my University.I was tasked with the following:• Taking compressive strength of every cubes• Making sure truck mixers were well tagged before leaving the plant• Under studied the batching cabin engineer• Take statistical details of displayed metrics simultaneously analyzing and advising to keep track of the quality of concrete produced• Taking the slum of every concrete dispatched• Tapping, Moulding and Dating of concrete in cubes for interval testing etc.Ended in December 2015 with great remarks during supervisory visit from my faculty.
Ayokunle Odebiyi Skills
Ayokunle Odebiyi Education Details
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Mathematics And Statistics
Frequently Asked Questions about Ayokunle Odebiyi
What company does Ayokunle Odebiyi work for?
Ayokunle Odebiyi works for Blumefy
What is Ayokunle Odebiyi's role at the current company?
Ayokunle Odebiyi's current role is Head of Product Marketing.
What schools did Ayokunle Odebiyi attend?
Ayokunle Odebiyi attended Adekunle Ajasin University.
What skills is Ayokunle Odebiyi known for?
Ayokunle Odebiyi has skills like Google Analytics, Social Media Marketing, Pay Per Click, Search Engine Marketing, Display Advertising, Email Marketing, Search Engine Optimization, Online Advertising, Scrum Methodology, User Acceptance Testing, Google Docs, Cross Functional Team Leadership.
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