Ayomide Elizabeth Eklu, Acim, Msc Email & Phone Number

Toronto, ON, CA

Canada

. Coordinated and executed 15+ corporate events, managing a multi-million annual budget for optimal ROI, including product launches, auto shows, and sponsorships with over 4 million attendees across Canada.. Utilized project management and presentation skills for event planning, vehicles sourcing, budgeting, staffing, training, display design and.

. Collaborated with department heads & agencies to coordinate marketing strategies, contributing to the multi-million annual revenue from brand, retail, events, and sponsorship projects.. Collected data for reports and presentations on the marketing department's performance, status, and proposals, contributing to a 20% improvement in strategic.

Nigeria

• Managed marketing activities, projects and implemented multi-channel plans, tactics and campaigns which increased sales by 54% in February 2021.
• Optimized a reduced marketing budget while maintaining a monthly average of 7,000 leads and $4,000,000 in sales, across international markets.
• Worked with internal staff, external vendors, agencies to plan & implement product launches, initiatives & promotions to boost sales by 22% within 30 days.
• Improved CRM effectiveness through targeted email campaigns which improved results on marketing and sales objectives – Monthly average Click Through Rate growth at 12% while Open Rate at 11%.
• Efficiently integrated digital and social media campaigns which increased leads by over 300% and increased followers and engagement by 30% in 60 days.

Nigeria

• Directed the design and syndication of marketing materials for social media, web, newsletters, blog, signage, billboards, newspapers for improved awareness.
• Executed digital marketing campaigns to improve brand awareness and sales by 20% within 3 months.
• Worked with the public relations (PR) lead to review media announcements and publications to maintain a positive brand image.
• Supervised aspects of executing marketing events, tradeshows, partner sessions, industry influencers, customer, media & dealers events to drive brand awareness and improve sales.
• Worked closely with the product and tech team to design and optimize the new business website.

Lagos

• Successfully executed marketing campaigns for Reckitt Benckiser, Dettol, which reached 6,900,000 people & generated over 120 media mentions, with social media activities generating over 11,000,000 reach and 80,000,000.
• Executed public relations and communications for 4YBY HIV/AIDS campaign which generated over 50 media mentions, 4,400,000 reach nationwide, with social media activities recording over 3,520,700 reach and 17,200,000.
• Supervised the development and design of media content while working with designers and video editors.
• Developed & supervised social media campaigns and public relations (PR) & communications strategies for KPMG, VGG, Mouka Limited and Reckitt Benckiser.
• Conducted market research, mystery shopping, compiled competitor report & customer segmentation.

Nigeria

• Developed newsletter content, managed all social media pages, and optimized delivery for improved engagement.
• Drafted video scripts and mood boards to optimize campaigns for Coca-Cola, MTN and Bajaj.
• Supervised video productions, creative designers, media partners, video editors, and influencers for brand awareness, purchase consideration and affinity.
• Adopted creativity in developing content strategies, video scripts, mood boards and media plans for brands such as Interswitch, Diageo, MTN, Bajaj, UAC, Sanofi, Coca-Cola.
• Supported the media team with copywriting and directed the production of videos for content marketing.
• Optimized performance through close tracking, analysis and reporting of results from marketing activities.

Nigeria

• Maintained active replies to users' queries on social media which reduced negative brand sentiments to 0% from 27% within 2 months.
• Supervised the development of all digital media campaigns which improved brand engagement by 15% within 3 months.
• Optimization of CRM with (email marketing) Newsletter content that improved lead generation by an average Open rate (OR) of 15% and Click-through rate (CTR) of 2% within 3 months.
• Successfully implemented social media strategies which increased followers by 55% in 6 months.
• Supported the 2017 financial goal with awareness & conversions to achieve $58,198 in revenue.

Lagos, Nigeria

Nigeria

• Managed a variety of customer service & administrative tasks to resolve issues quickly & efficiently.
• Scheduled calendar for meetings with business partners, staff events, vendors & candidates.
• Managed office supplies, vendors, organization, upkeep, & supervised junior employees.
• Prepared & distributed sales meeting minutes and coordinated presentations.
• Supervised salary payment and leave records of staff.

Master'S Degree, Employment Relations And Human Resources Management

Bachelor'S Degree, Professional Marketing

Modules covered - Managing Brands, Innovation in Marketing, Digital Strategy, Applied Marketing, Planning Campaigns and Customer Insights

Bachelor’S Degree, Psychology, Second Class Upper Division