Ayomide Onime Email & Phone Number

Lagos, Nigeria

Lagos, Nigeria

As Creative Strategist, I stand as Strategic and Creative guide for the brands within the portfolio delivering integrated strategic work alongside core creative development.

Lagos, Nigeria

• My role transcends what it says on my job description. In the space of two years, I’ve evolved into a creative and strategy lead creating innovative solutions and marketing campaigns that achieve increased brand power, marketing ROI, earned media value that trumps benchmark, and improved synergy across teams. • In 2 years, I’ve established Trophy Stout, Flying Fish, Castle Lite & Trophy Lager as brands that resonate greatly with their diverse consumer segment. This is achieved… Show more • My role transcends what it says on my job description. In the space of two years, I’ve evolved into a creative and strategy lead creating innovative solutions and marketing campaigns that achieve increased brand power, marketing ROI, earned media value that trumps benchmark, and improved synergy across teams. • In 2 years, I’ve established Trophy Stout, Flying Fish, Castle Lite & Trophy Lager as brands that resonate greatly with their diverse consumer segment. This is achieved through in-depth understanding of consumer segmentation and positioning strategies, combined with tailored brand strategy, integrated brand tone of voice across platforms, and creative content executed at the right time via the right channels.• In 2 years, I’ve been able to get 1 Cannes Lions nomination for creative execution and effective use of media, 5 Loeries awards, 8 Bookmarks awards and a host of many others. • I’m tasked with pitching the successes of Nigeria as a Business Unit to upper management at the zone level. This is achieved through formulation of presentation decks that focus on growth trajectory, results from campaigns, strategic tactics deployed and key learnings. Show less

World

• I worked with diverse clients across the globe to bring their content desires to life. This is done by 1. Understanding the market in which they play (what the best practices are, what are the drivers of choice and just how far we can go to be different) 2. Understanding their desired goals and what counts as success 3. conducting research on the proposed audience to find the best creative solutions that’ll check all the boxes. • I developed creative content for about 120 different… Show more • I worked with diverse clients across the globe to bring their content desires to life. This is done by 1. Understanding the market in which they play (what the best practices are, what are the drivers of choice and just how far we can go to be different) 2. Understanding their desired goals and what counts as success 3. conducting research on the proposed audience to find the best creative solutions that’ll check all the boxes. • I developed creative content for about 120 different clients from around the world. Deliverables included blogpost content, social media content, eBooks, audiobook transcription, podcast content, YouTube scripts and channel content strategy. Show less

Lagos, Lagos State, Nigeria

• I developed marketing plans to support the department’s growth plans. This included cold pitches and creating strategy decks for existing clients proposing new and innovative creative solutions.• I acted in full capacity of digital strategy manager to ensure that we met all digital KPI’s and other success indicators. • I led daily, weekly/monthly brainstorming and standup sessions to keep all members of the team updated on daily tasks and find innovative ways to surpass… Show more • I developed marketing plans to support the department’s growth plans. This included cold pitches and creating strategy decks for existing clients proposing new and innovative creative solutions.• I acted in full capacity of digital strategy manager to ensure that we met all digital KPI’s and other success indicators. • I led daily, weekly/monthly brainstorming and standup sessions to keep all members of the team updated on daily tasks and find innovative ways to surpass marketing objectives. Show less

Lagos, Lagos State, Nigeria

• I proofread all news articles to ensure factuality and correctness. • I developed and optimised content for the company’s website. • I managed and created content for key social media accounts.

Education record

Activities and Societies: Integrated Brand Experience. Crafting the most compelling brand stories.

Bachelor'S Degree, English Language And Literature

Activities and Societies: Director of Socials Theatre Director (3 stage plays) Engaged in critical analysis of the world's finest.