Dr. Ayoub Nefzi is an accomplished professor with a diverse academic background and extensive experience in both the pedagogical direction and academia. He has extensive experience in the fields of marketing, tourism, management, entrepreneurship and digital. He holds a PhD in management from the University of Nice Sophia -Antipolis (France). Before starting his academic career, Dr. Nefzi worked as marketing and business development manager. With over two decades of teaching and research experience, Dr. Nefzi has held positions at esteemed universities in various countries, including France, Tunisia, Saudi Arabia, Mauritania, Morocco, and Mali.He has published numerous scholarly articles and presented his findings at international conferences. His work has contributed to the advancement of knowledge and understanding in the realm of digital marketing, tourism and hospitality.