Fractional Chief Marketing Officer & Marketing Consultant for exceptional companies, looking to scale.I started my career in learning and development, working at IBM in the UK & Dubai, later moving to a 6-person remote team for an L&D tech start-up. In my first week, I assisted in closing a lucrative deal with Amazon, later moving on to support the likes of Sky, ASOS, Financial Times, Oliver Bonas, Harrods, & Reiss revolutionise their online learning platforms & digital content.Over the years, I worked with Directors, VPs & the C-Suite productise their knowledge & experience into online courses and training content, to accelerate the growth of their companies.In 2018, I took everything I learned from working with some of the biggest companies in the world, and decided to help start-ups, scale-ups & SMEs to flourish, in as peaceful a way possible.I saw countless times that businesses struggled with a lack of strategic marketing direction, inconsistent enquiries & leads, uncertainty around relying on referrals, and feeling overwhelmed from trying to be on every platform & channel.Since 2016, I've supported 5,000+ businesses in a mentoring, consulting, and training capacity to transform their marketing from depending on directionless hustling, to having a streamlined and super scalable strategy.I have seen countless SMEs grossly overcomplicate their marketing, preventing them from prioritising simple strategies that could be responsible for allowing them to scale significantly (and far less stressfully!). So, I help businesses to get strategic and simplify.