Aysegul Matthews Email & Phone Number

Responsible for Rocktime's marketing strategy and implementation.- Develop digital marketing plans and help optimise marketing funnels for awareness, lead generation, engagement, conversion and retention.- Help align and develop company & product positioning and develop digital campaigns around new product development.- Design (and regularly align) customer personas and user journey for website and campaign optimisation.- Develop digital marketing roadmap for company products.- Collaborate with the sales team to create targeted and personalised campaigns for high value accounts, vertical sectors and company products.- Run targeted & integrated multi-media campaigns (PPC, Social Media, Email, Website Content, Events and PR)- Use marketing automation, data & information tools for campaign performance optimisation and insight generation.- Track lead flow from all leads generated from all marketing to ensure sales are following up on all marketing leads in a timely manner. - Review performance metrics from all marketing and ensure that each activity is tracked and measured.

Responsible for delivering digital marketing campaigns for company's clients in various sectors.- Digital Strategy Planning - Integrated Digital Marketing - Monitoring and evaluating online performance for insights and ROI management

- Qualitative research and industry analysis - Identifying target audience and new brand positioning - Integrated marketing communicatiotions strategy and tactics (Offline & Online)

- Conducting consumer research projects - Insight generation for brand building & brand development

Diploma In Professional Marketing

Digital Strategy, Strategic Marketing, Mastering Metrics

Ma, Advertising And Marketing Communications

Activities and Societies: BU Digital Hub, MA AMC Student RepresentativeStrategic Marketing & Branding - Integrated Marketing.

Bachelor Of Arts (Ba), Business, Management, Marketing, And Related Support Services