Ayse Hincal Email & Phone Number

London, Gb

London, England, United Kingdom

- Curated and launched a bespoke e-newsletter marketing our contract services, resulting in an increase in engagement, directing customer traffic to our HCP-facing website.- Managed a budget tracker, recording all forecasted and actualised spend on a monthly basis.- Worked collaboratively with various agencies to create campaigns geared towards different target audiences, such as dietitians, GPs, nurses, and patients.- Organised brand presence at multiple exhibitions, such as the RCN Congress and BAPEN. - Innovated a claims document, consisting of over 150 claims, for agencies to use when creating marketing assets to streamline approval from regulatory and medical teams.

Maidenhead, England, United Kingdom

- Managed an audit of 800 marketing materials within a designated 4-month timeline by liaising with brand managers regarding material compliance.- Led two consumer website migrations by collaborating with medical, regulatory, and digital teams to ensure all relevant claims and product packshots were updated.- Managed 300+ Veeva uploads for the Ensure NutriVigor and PaediaSure Shake brands, ensuring all claims were validated with supporting documentation to guarantee approval.- Collaborated with creative agencies to capture all amends required on promotional materials.- Supported the marketing team's financial activity by raising purchase orders within a one-week period.- Cooperated with brand managers to approve invoices and resolve budgetary disputes.- Collated and distributed monthly market share reports covering analyses on market changes by brand, product segments, competitors, and contract areas.- Organised catered lunch meetings, team-building events, travel and accommodation for the marketing team within dedicated budgets.- Answered patient and HCP emails and telephone calls on a medical nutrition helpline to resolve queries about nutritional composition, delivery information, and sample requests.- Recorded conversations and any actions whilst on the medical nutrition helpline, providing an audit trail of the customers which have been spoken to, whilst maintaining patient confidentiality.- Trained and onboarded all new starters, providing them with the basic knowledge to use software such as Veeva and SAP.

London

- Managed the @nutrition_rocks Instagram account and blog.- Created a wide range of content (Instagram posts/stories, articles, newsletters) on Canva and AdobePhotoshop.- Developed and ran social media campaigns that aligned with branding objectives, such as back-to-school content.- Engaged with local content creators to collaborate on various types of Instagram and blog posts, such as seasonal recipe content and topical articles on health and wellness.- Curated monthly content plans based on current trending topics in the wellness industry, and delegatedresponsibilities within the team based on each member's strengths and subject matter interests.

Toronto, Ontario, Canada

- Worked independently/collaboratively alongside my research supervisor, Dr Stanley Zlotkin, to generate a qualitative review on infant iron deficiency anaemia in developing countries.- Investigated the processes involved in setting micro-nutrient recommendations in developing nations.- Proposed how governments can transition from donation-based provision of micro-nutrients to moresustainable approaches, like domestic funding.- Interrupted due to COVID-19.

Toronto, Ontario, Canada

- Created an engaging environment for a group of 12 prospective University of Toronto students, communicating with them over video, e-mail, phone, and newsletters.- Constructed informative newsletters counselling students on what to expect in their first year of university and provided relevant links and resources about topics like accommodation, available programs and modules, and grading scales.- Hosted weekly own-initiative online "drop-in" sessions, where students could join via Skype to vocalise any questions or concerns throughout the school year.- Recognized and responded to students’ individual needs and communication styles.

Toronto, Ontario, Canada

- Represented the University of Toronto at numerous scholastic events, such as Fall Campus Day and the Ontario Universities Fair.- Informed parents and prospective students about the extra-curricular activities, programs, courses, and scholarships the university has to offer.- Answered queries from students and helped navigate people around the campus.- Collaborated with my peers in the organisation of events and the distribution of urgent tasks pertaining to set-up/takedown.- Provided resources to prospective students regarding the typical application process, which dates to apply by, and other specific enquiries, such as curating a class schedule and the major and minor selection processes.

Master Of Science - Msc, Nutrition, First Class Honours

Bachelor Of Science - Bsc, Double Major In Nutritional Sciences & Human Geography, 3.34

Education record

Completed the Middle Years Programme (MYP) and the International Baccalaureate (IB). IB Higher level subjects: Biology (5), Chemistry (5).