Ayse Abbas Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

United Arab Emirates

Support Area Director of Marketing and Area Revgen teams with digital marketing strategies, and tactics within the framework of corporate and brand guidelines.Set Digital Marketing Goals for the area and the hotels with specific KPI's supported by regular review and ROI analysisAssist in planning and budgeting e-commerce Marketing activities; adjusting the activities and spend based on changes in business environment.Support the implementation, communication and use of the available… Show more Support Area Director of Marketing and Area Revgen teams with digital marketing strategies, and tactics within the framework of corporate and brand guidelines.Set Digital Marketing Goals for the area and the hotels with specific KPI's supported by regular review and ROI analysisAssist in planning and budgeting e-commerce Marketing activities; adjusting the activities and spend based on changes in business environment.Support the implementation, communication and use of the available web tools to drive business through the brand websitesWork collaboratively with hotels to identify key segmental marketing opportunities to reinforce hotel USP's and develop content plan to drive share from specific targets.Drive digital innovation across the region Show less

Dubai

- Looking after the digital marketing activities of some of the key Starwood Hotels Middle East in Abu Dhabi and Riyadh including new openings- Maximize the potential revenue of the internal/branded web sites - Aggressively tested property-based and third party offers to determine relevancy across segments and message types- Took part in creating and designing the destination web sites such as the Dubai and Abu Dhabi destination web sites for the region- Oversee entire online… Show more - Looking after the digital marketing activities of some of the key Starwood Hotels Middle East in Abu Dhabi and Riyadh including new openings- Maximize the potential revenue of the internal/branded web sites - Aggressively tested property-based and third party offers to determine relevancy across segments and message types- Took part in creating and designing the destination web sites such as the Dubai and Abu Dhabi destination web sites for the region- Oversee entire online distribution strategy for portfolio of hotels- Understands and incorporates channel economics to ensure sound decision making- Analyze competitive landscape, trends in the online travel industry, and relevant research and make recommendations for change- Rich Media Content & Distribution Specialization: Spearheaded the Rich Media optimization and distribution of 22 hotels’ branded photography and digital videos across online channels including own website and third party websites. - Work in close relationship with Revenue Managers to capture demand generation during low and peak seasons thereby increasing Revenue Production. - Launching hotel’s independent restaurant sites to drive and capture incremental F&B revenue and support F&B marketing activities for Middle East- Coordinate with hotel teams to ensure that social media campaigns are in line with social media policy; also recommended best practices on social media strategy to adopt based on property needs. Show less

Reporting directly to the Area Director of Sales &Marketing for both hotels, dotted line toRegional Online Marketing Manager Middle East - Created the online culture in both properties through educating the teams and trainings - Maximize the offensive and defensive potential of the internal web sites - Aggressively tested property-based and third party offers to determine relevancy across segments and message types - Took part in… Show more Reporting directly to the Area Director of Sales &Marketing for both hotels, dotted line toRegional Online Marketing Manager Middle East - Created the online culture in both properties through educating the teams and trainings - Maximize the offensive and defensive potential of the internal web sites - Aggressively tested property-based and third party offers to determine relevancy across segments and message types - Took part in creating and designing the destination web sites such as the Dubai and Abu Dhabi destination web sites for the region - Manage relationships with third party distributors (e.g. Booking.com, Expedia, Travelocity, Hotwire, Priceline, Orbitz) to optimize placement, production, promotions, pricing - Manage the extranet of the Online Travel Agencies with rate loading, content, description, allotment - Oversee entire online distribution strategy for portfolio of hotels - Understands and incorporates channel economics to ensure sound decision- making - Coordinate pricing and distribution activity with the revenue manageme nt team - Analyze competitive landscape, trends in the online travel industry, and relevant research and make recommendations for change - Increased the hotel branded website online revenues by 90% YTD vs. last year in Room Nights and 180% in gross room revenue. Increased 3rd party website production by 210% YTD vs. last year in Room Nights. Show less

Reporting to the Director of Sales & Marketing, responsibilities include (E-Commerce) - Driving local marketing and online distribution solutions that s will improve the markets overall Revpar Index - Ensure content of photography and descriptions of branded channels and 3rd party channels remain accurate - Lead and develop the hotels Starguest CRM tool - Evaluate the online presence and rate position of immediate competitors -… Show more Reporting to the Director of Sales & Marketing, responsibilities include (E-Commerce) - Driving local marketing and online distribution solutions that s will improve the markets overall Revpar Index - Ensure content of photography and descriptions of branded channels and 3rd party channels remain accurate - Lead and develop the hotels Starguest CRM tool - Evaluate the online presence and rate position of immediate competitors - Provide monthly report on production, trends, booking and stay patterns as well as channel analysis· March 2005 January 2007: Group Sales & E Show less

Bachelor'S Degree, Hospitality Administration/Management

Bachelors, International Hospitality Management

Activities and Societies: Dissertation title: The Perception of Tourism Stakeholders in Relation to Southeastern Anatolia Project..

English Language And Literature

Education record

High School Diploma