Aysha Smith Email & Phone Number

Whitchurch, Gb

An acting-up role requiring strategic marketing responsibility for Hampshire Countryside Service, in addition to all existing account management dutiesPlanning, execution and analysis of seven strategic marketing objectives for 2021/22Management of assigned budget and resource allocation to ensure delivery of all marketing campaigns and requirementsMonthly and quarterly reporting across all ongoing marketing activity to senior management team(s), including overview of digital channel growth, outline of budget and resource and recommendations for future campaignsOngoing liaison with senior stakeholders and senior management teams to maintain buy-in, including regular presentations and reportsLine management of one Marketing Account Manager and one Marketing Assistant

Winchester, Hampshire, United Kingdom

A commercially focused communications-led role spanning marketing, account management, sponsorship and event managementMarketing responsibility for seven countryside sites across Hampshire; planning, budgeting, delivering and reporting on agreed campaigns in line with the strategic direction. Leading on full-service promotional and awareness-raising campaigns. Also undertaking BAU marketing commitments, including overseeing monthly e-communications and blog postsManaging sponsorship accounts to ensure contracted items are delivered and supporting the Sponsorship Manager through prospecting, producing media packs, managing databases and supporting existing income-generating workstreamsEvents focus of role includes planning, budgeting, delivering, marketing and reporting of commercial events, in line with strategies. Past events include a Peter Rabbit meet & greet, children’s trails in partnership with Penguin Ventures, launch events, a history festival and operational support for sponsorship eventsOther aspects of role include ad-hoc design, working within brand guidelines, content planning, budgeting, copywriting and proofreading support, creative, planning and management of photo shoots and ad-hoc digital work

Winchester, Hampshire, United Kingdom

Worked across income-generating services to provide marketing and events supportEvents and project management work including a leading role on Sir Harold Hillier Gardens’ Flower Fairies trail in July 2018. This involved working with Penguin Ventures to create, deliver and oversee an interactive children’s trail. My role required stakeholder communication, budgeting, planning and organisation, as well as resolving operational issues. The trail achieved great success, surpassing sales targets by 26% and generating a profitDigital responsibilities included producing bespoke campaign-specific content plans, implementing and reviewing campaigns, monitoring results and engagement, managing social media competitions, offering ad-hoc digital support and ensuring all online platforms were regularly updatedProduced and delivered tactical campaign plans for servicesLiaised with clients, designers, account managers, print team and senior members of staff to ensure delivery of projects to budget and on timeCopywriting, proofreading and editing where needed

Chandler'S Ford, Hampshire

Producing varied written content for clients, including brochures, website copy and product descriptionsProofreading and editing written material for clients

Southampton, United Kingdom

Initially joined as Interim Office Manager for a period of three months, before taking on a contract role under the title of Marketing Associate & Senior AdministratorResponsible for the smooth running of a busy office, providing full administrative supportFull marketing responsibility, including content creation for social media and websiteOrganised events such as new office opening, team building and networking breakfast

Eastleigh Scheme, Hampshire

Provided one-to-one support and personal care of young people with varying severe and complex disabilities

Chandler'S Ford, Hampshire

Welcomed and served residents and their families in the restaurantOrganised, ran and hosted eventsResponsible for recording resident expenditure and monitoring stock

Winchester, Hampshire

Worked as a hostess every Sunday and on the bankServed residents’ meals, building friendly relationships to deliver a positive mealtime experienceOrganised and hosted family parties and supported the activities team with events

Ba Hons, English Literature, First Class Honours

Activities and Societies: ActOne Drama Society 2013-2014Achieved 75 in my dissertation entitled ‘Those Bloody Women’ Student-Staff Panel.

A Levels, English Literature, English Language, History, General Studies And Extended Project, 4 As, 1 B

Gcses, 11 A*S And 1 A