Aysouda Shahgholi Abbasi Email & Phone Number

Netherlands

Netherlands

Collaborate with clients to develop and refine digital product strategies that align with business objectives and user needs.Conduct market research, competitor analysis, and user interviews to identify opportunities for innovation and improvement.Design and implement product roadmaps, ensuring timely delivery of features and alignment with stakeholder expectations.Provide data-driven recommendations to optimize user experience, increase engagement, and drive customer satisfaction.Partner with engineering and design teams to execute projects, ensuring high-quality outcomes and adherence to deadlines.

Kuala Lumpur, Malaysia

 Managed External Knowledge Products/Channels and CX improvements of four unique products, blending technical expertise with a customer-centric approach(Help Centre websites, Chat, Chatbot) in 17 languages. Led a team of 35, catering to over 500K active global traders. Managed Customer Support product and channels development  Managed and optimised the channels performance, ensuring a seamless and effective support experience. Managed UI design based on user research and analytics. Successfully oversaw parallel projects, ensuring alignment with the company's strategic objectives and delivering successful outcomes. Awarded 'Ms. Speedy 2019' for efficient service.

Malaysia

Develop and implement a comprehensive external knowledge management strategy, aligning it with the organization's goals and objectives.Identify and establish relationships with internal and external experts, thought leaders, and key partners to facilitate knowledge sharing and collaboration. Curate and maintain an extensive knowledge repository, which includes articles, visual content, and other educational materials relevant to our industry. Collaborate with internal teams to identify, capture, and share knowledge assets with external audiences effectively. Establish and manage a system for feedback and continuous improvement of our external knowledge resources. Measure and report on the impact and effectiveness of external knowledge sharing efforts, using relevant KPIs and metrics. Lead a team of knowledge management professionals, providing guidance and support in achieving departmental objectives.

Cambodia

When this company began to establish a presence in Cambodia, I was promoted and transferred there to manage sales and marketing. I directed all corporate marketing functions with a budget of $500K, including brand awareness campaigns, brand management, a new platform launch, advertising, and events. I also established and cultivated long-term relationships with high-net-worth individuals to generate new and repeat business. 🎯 SELECTED HIGHLIGHTS:✅ Acquired 53 high-value clients with total of $17M net deposits within 1 year.✅ Grew overall sales including retail clients 47%.✅ Raised trade volume 62%.

Kuala Lumpur, Malaysia

I pursued business development for this online trading company based in the UAE.🎯 SELECTED HIGHLIGHTS:✅ Delivered $1.5M in projects on time and within budget.✅ Developed 3-year strategy and plans for marketing and sales. ✅ Skyrocketed customer satisfaction 27%, from 70% to 97%. ✅ Lengthened customer life span 39% by devising premier program.✅ Decreased client churn rate 23% by launching customer loyalty program.✅ Expanded customer base to Cambodia and led new branch opening.

Kuala Lumpur, Malaysia

In this role, I generated and qualified customer leads to win new clients. I also monitored the market, credit, and liquidity risk of investment for portfolios and implemented corrective measures when necessary. In addition, I helped to formulate investment strategies in accordance with investment guides and mandates.🎯 SELECTED HIGHLIGHTS:✅ Grew revenue 21% in 2 years by launching new financial products (commodities). ✅ Acquired 60K active clients with total of $11M net deposits within 3 years.✅ Increased overall sales 36%.✅ Raised trade volume 48%.✅ Improved NSR (Net Spread Revenue) 8%.