Aysu Erdogan Email & Phone Number

Germany

Berlin, Germany

• Planning and executing customer activations while ensuring availability and distribution through cross-functional collaboration.• Designing assets and briefing the copywriters to create impactful campaign copies that resonate with target audiences.• Applying discounts on the marketplace and strategically position products to increase visibility and promote sales.• Conducting post-campaign analysis to assess performance, preparing presentations and sell out reports to share with… Show more • Planning and executing customer activations while ensuring availability and distribution through cross-functional collaboration.• Designing assets and briefing the copywriters to create impactful campaign copies that resonate with target audiences.• Applying discounts on the marketplace and strategically position products to increase visibility and promote sales.• Conducting post-campaign analysis to assess performance, preparing presentations and sell out reports to share with suppliers. Show less

Berlin, Germany

• Created an automated dashboard which provided a centralized source for tracking store performance KPI's.• Analyzed performance metrics and used outputs for problem-solving.• Monitored market trends and competitor activities.• Supported with process improvement across Operations, Performance, HR and Tech teams.

Istanbul, Turkey

• Took ownership of segment KPIs and devised actionable plans for their improvement.• Analyzed and interpreted data insights, market research findings, customer complaints, sales feedback, and conducted field visits.• Implemented effective strategies to expand the segment base and enhance customer lifetime value through successful acquisition and retention initiatives.• Provided segment-based analysis to support pricing decisions.• Led cross-functional teams and managed… Show more • Took ownership of segment KPIs and devised actionable plans for their improvement.• Analyzed and interpreted data insights, market research findings, customer complaints, sales feedback, and conducted field visits.• Implemented effective strategies to expand the segment base and enhance customer lifetime value through successful acquisition and retention initiatives.• Provided segment-based analysis to support pricing decisions.• Led cross-functional teams and managed end-to-end campaign operations.• Ensured seamless communication with customers through well-crafted telesales scripts and excellent customer care protocols.• Developed compelling value propositions for new products and services, delivering impactful communications and actively contributing to trade marketing initiatives.• Monitored global benchmarks, reported industry trends, and proactively adapted strategies to comply with new regulations and market dynamics.• Coordinated the launch of the learning management system "Sahibinden Academy". Show less

Istanbul, Turkey

• Supported the development and execution of monthly promotions with a strategic focus, ensuring optimal product availability and alignment within the broader portfolio plans.• Optimized the promotion tracker to improve the efficiency of monthly consensus meetings.• Allocation of campaign budgets within the P&L.• Contributed to the overall product strategy by conducting market trends, market share, and competitor analysis, and delivering weekly presentations.

Istanbul, Turkey

• Conducted pricing analysis and market research to determine reference prices for existing and new products.• Analyzed weekly price lists to assess the impact of competitor prices on Pfizer products.• Prepared pricing and reimbursement documents, providing comprehensive and accurate compliance with regulatory requirements.• Collaborated with cross-functional teams to submit official applications for new product listing and reimbursement.• Execution and budget planning of the… Show more • Conducted pricing analysis and market research to determine reference prices for existing and new products.• Analyzed weekly price lists to assess the impact of competitor prices on Pfizer products.• Prepared pricing and reimbursement documents, providing comprehensive and accurate compliance with regulatory requirements.• Collaborated with cross-functional teams to submit official applications for new product listing and reimbursement.• Execution and budget planning of the reimbursement transition project for 100+ products. Show less

Istanbul, Turkey

• Supported the team in project based consulting for FMCG brands' marketing activities, conducting data analysis using Nielsen database, and assisting with presentations.

Kocaeli, Turkey

• Project based internship focused on enhancing efficiency in the paint shop through strategic layout improvements.

Master Of Science - Ms, Management & Technology

Specializations: Marketing, Strategy and Leadership & Computer Engineering (minor) Thesis: Towards Greener E-Commerce: A Cross-Cultural.

Bachelor Of Science - Bs, Management Engineering

Activities and Societies: Management Engineering Society Thesis: Improving Career Efficiency and Enhancing Potential Employee Performance.

Erasmus Exchange, Business Administration And Management, General

Activities and Societies: Global Village (a semester-long project run by Cross-Cultural Management students which crosses cultural.

High School Diploma, Mathematics

Activities and Societies: Table Tennis A prestigious and internationally renowned high school in Turkey, offering instruction in Turkish.