Aysun Esgin Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

• Creating, developing and managing product backlog regarding customer journey in P&C claims process.
• Prioritizing the product backlog according to research, pain-points and information gathered from the stakeholders.
• Writing user stories and acceptance criteria, determining and driving the minimum viable product.
• Organizing scrum ceremonies and making sure they fulfill the objectives. (Daily, refinement, planning, review and retrospective).

İstanbul Province

• Direct report to Partnership and Insurance Director.
• Responsible for 3 products: Instant personal (shopping) loan, tuition fee payments of the contracted universities and salary payments of the contracted companies.
• Managed all the stages of consumer finance integration with 3rd parties. (Vatan Computer, Vodafone, CarrefourSA, Zen Pırlanta, n11.com, etc.)
• Designed acquisition and retention campaigns with marketing budgets contributed or %100 sponsored by the partners.
• Defined the needs for system improvement and new sales channel development projects; worked closely with IT, legal and customer experience departments in the projects.

İstanbul, Türkiye

• Direct report to Sales and Marketing EVP, later to General Manager.
• Defined the needs for establishing the whole system (customer acquisition, loan application-utilization-repayment, collection, recovery of bad debt, call center, customer and dealer help desk), monitored the UAT.
• Created corporate brand and built official website of the company in collaboration with the agencies Gram Istanbul and MagiClick Digital Solutions.
• Managed all the stages of consumer finance integration with Turk Telekom.
• Managed all the stages of insurance integration project with CignaFinans.

Istanbul, Turkey

• Designed the dynamics, defined the needs for developing, monitored the UAT process and managed the launch of new products.
• Responsible for all marketing strategies and activities of personal loans.
• Assessed the price of the products, followed up their sales performance and profitability.
• Worked with communication, customer experience departments and advertising agency for AtL and BtL campaigns for acquisition and retention.
• Created new sales channels and improved customer journey of existing ones.
• Managed all the stages of consumer finance integration with Turkcell. (1st example in the sector)

İstanbul, Türkiye

• Created strategies for AtL and BtL marketing campaigns for acquisition and retention.
• Managed 3rd party relationships and agreements to increase sales. (Hangikredi, Enuygun, etc.)
• Monitored channels’ sales performance, created strategies to improve profitability.
• Worked with IT, legal and regulatory compliance departments to execute the UAT’s of the system/product development projects.

İstanbul, Türkiye

• Organized AtL and BtL marketing campaigns for personal, auto and mortgage loans.
• Managed relationships and agreements with auto dealers and real estate agents.
• Launched new application channels (SMS, online) to increase sales of the products.

İstanbul, Türkiye

• Prepared benchmarks for pricing and campaigns in personal, auto and mortgage loans.
• Prepared sales reports of the branches and alternative channels.

İstanbul, Türkiye

• Was a member of the sales team assigned to customers in the affluent and private segments.
• Took role in designing sales campaigns to increase revenue, prevent retention and get new customers.

İstanbul, Türkiye

İstanbul, Türkiye

Bachelor Of Arts - Ba, Political Science And International Relations, Honors

Master Of Arts - Ma, European Studies, Distinction

High School Diploma, Graduated Ranking 1St