Digital Marketing:- Develop and implement digital marketing strategy for MY FamilyMart App. - ⁠Plan and execute digital campaigns to enhance user engagement and retention within the app.- ⁠Stay informed about industry trends, best practices, and emerging technologies in mobile app marketing.UI/UX:- Conduct user research to gather insights.- Provide strategic insights and recommendations to enhance marketing performance through effective UI/UX design.- Work closely with developers and IT team to ensure design specifications are implemented correctly.- Ensure consistency in brand messaging and visual identity across all marketing touchpoint.E-Commerce: - Focal person in coordinating menu across e-commerce platforms such as MY FamilyMart App, GrabFood, FoodPanda, and ShopeeFood.

- Focal person in managing Sunway Super App’s social media (Facebook, Instagram, TikTok & LinkedIn)- Managed social media content calendar, post scheduling, and performance optimization- Researched on social media trends and ensuring each vertical’s campaign leads are aware of changes that are relevant to marketing activities and needs. - Provided and analyzed social media analytics on monthly and campaign basis - Developed creative content strategies, emphasizing on TikTok, Instagram, and Facebook- Identified, recruited, and oversaw KOL

- Developed and delivered project presentations to external partners.- Managed outreach to external partners for sponsorship opportunities.

Organising Committee of Youth Experience (Speak Up Sarawak), AIESEC in Kuching- Coordinated Speak Up Sarawak (SUS) 9.0 program activities.- Conducted volunteer interviews and assisted in the selection process.- Provided mentorship and oversight to volunteers during the project.- Coordinated with students and volunteers throughout the project.- Designed and issued certificates for speakers, schools, volunteers, and students upon project completion.

Permata interact is an interactive volunteer program which delivers practical English language education using a combination of tablet devices and other multimedia learning tools. We want our Gen Z to benefit from innovative teaching methods by utilizing the transformative power of technology!