Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

- Responsible for the monthly Promotional offers in-magazine; consist of product write-ups- Conducted monthly marketing initiatives; e-Newsletters, point-of-sale collateral (posters, wobblers etc.); magazine sampling initiatives, magazine sponsorships, & college events partnerships- Responsible to acquire promotional offers for CLEO Malaysia website, and social media platform (Facebook) 'Project Manager/Events Management'- Responsible for presenting of overall event concepts/ideas & marketing strategies- Acquired campaign sponsors and partners- Public relations for media exposure - Conducted promotional activity in-magazine as well as (ATL - Radio and BTL - website, campaign microsite, social media platform, point-of-sale collateral)List of Key Projects/Events:- The CLEO 50 Most Eligible Bachelors [2009 - 2011]- The CLEO Next Top Blogger [2011]- The CLEO Cover Girl Search [2009 - 2011] - The CLEO Stylista Award [2011]- The 'Mini' CLEO Limited Edition Roadshow [2011] - The Clinique Star Tour in partnership with CLEO [2010 & 2011]

- Assigned to work with the Consumer Product Division Marketing team (Maybelline New York) over a period of 3 months; was actively involved in a Product Launch, Market Research and Promotional Campaign activities.

- Assigned to work with the Luxury Product Division Marketing team (Giorgio Armani Cosmetics & Ralph Lauren fragrances) over a period of 3 1/2 months; was involved in Market Research and Promotional campaign activities along with assisting the product launch for Ralph Lauren Style by RL (fragrance).