- Plan Quarterly and Annual commercial plans for business growth- Prepare Annual budget for Distribution Strategy with Commercial Finance team- Prepare monthly sales reports and target achievements - Formulate, analyze and implement distribution strategy initiatives- Supporting sales team in effective RTM implementation- Liaising with Legal, Tax, Finance and Control teams for distribution plans- Analyzing RTM strategy for Rural and Urban Markets- Managing 3P vendors - Ecommerce and Software support teams- Onboarding new distributors and ensuring smooth transition- End to end management of Distribution Management System- Creating Proposals for distribution programs- Analyzing the achievement of activities and ensuring timely disbursement of incentives- Distributor and Vendor contract management- Initiating new plans for coverage enhancement and brand-wise volume growth

- Developing & maintaining positive trade relation to drive sales in the given area, ensuring targetachievement and monitoring brand-wise as well as channel-wise target achievement.- Taking initiatives to improve availability and visibility of brands, keeping track of keyperformance indicators; implementing brand cycles through merchandizing team; monitoringmarket trends and assessing distributors’ compliance with company’s principles & practices.- Additional role: Trade marketing lead of KP Region for 8 months. Executed merchandising plans,designed mix brand merchandising cycles, allocated trade marketing budget to areas and revisedroute plans for efficient utilization of resources. Negotiated visibility and volume targets with 35new key accounts in the region.

- Managing SKU wise primary and secondary sales- Net sales revenue (NSR) achievement- KPIs Monitoring and improvement- Restructuring RTM to ensure maximum coverage in the area- Market activation and execution- Customer handling and relationship making- Outlet conversion, tracking and retention- Designing and implementing sales development strategies- Hiring, training and leading sales team- Asset injection, management and recovering- Distributor management and budgeting

- Coke university for development of sales (KUDOS)One month comprehensive training on marketing, customer management, Rural RTM, Pre sell, trade math, discount management, conversion and retention and collaboration for value (CFV).- On job trainingDesigned Rural RTM for assigned territory to optimize Pre-sellSKU wise primary and secondary target achievementNSR achievementAssets verification and purityManaging KPIsCustomer conversion and retentionMarket activation and executionFormulating sale strategy for the assigned territory and it's implementationSale force motivation and development.