Ayu Meivitasari M.

Ayu Meivitasari M. Email and Phone Number

Area User Growth Associate @ Gojek
Tangerang, Banten, ID
Ayu Meivitasari M.'s Location
Tangerang, Banten, Indonesia, Indonesia
About Ayu Meivitasari M.

Oh hello there!I wanna share about my little journey especially in marketing that allows me to do a variety of things. I focus mainly on partnership and negotiation, but also have the opportunity to improve a lot with cross function-sales and operational team. I created how to build brand awareness through media branding, event activation, offline amplification, digital communication and now expand how to build our products become a top of mind through hyperlocal area.I am so proud that I can explore and learn more in my role. By far, not only in brand marketing’s field but experienced in sales & education teached me how to balance each function. Passion, focus, intensity, steadfastness, being fast and fearless are all the characteristics that have enabled me to achieve success inside and outside of the office.

Ayu Meivitasari M.'s Current Company Details
Gojek

Gojek

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Area User Growth Associate
Tangerang, Banten, ID
Ayu Meivitasari M. Work Experience Details
  • Gojek
    Area User Growth Associate
    Gojek
    Tangerang, Banten, Id
  • Gojek
    Area User Growth Associate
    Gojek Apr 2022 - Present
    • Former hyperlocal project for Tangerang & Jakarta area.• Create and maintain partnership with shopping malls, foodcourt, modern market also potential business partners which dominant in local area.• Lead thematic food campaign and working closely with region also sales team to execute in app banner especially for GoFood merchants.• Lead iconic merchant project and working closely with sales team to increase OFD through merchants with high transaction in dine in too.• Responsible for the integrated marketing partnership (digital and offline) in Tangerang & Jakarta by created one ecosystem for all products (GoFood, GoRide, GoCar, and GoPay).• Create collaboration with externals through offline events that we can join as a one ecosystem.• Manage and monitor the execution all of the local initiatives also HQ marketing campaigns.• Manage and monitor the visibility of merchants with sales team by monthly basis.• Experience in vendor management in overseeing the execution of campaign and content strategy.• Collaborate with cross function such as accounting, finance, procurement and legal for alignment on vendors execution, contract and payment.
  • Gojek
    Consumer Engagement Executive
    Gojek Mar 2020 - Mar 2022
    • Create and maintain partnership with shopping malls, foodcourt, modern market also potential business partners which dominant in local area.• Lead initiatives to be perceived as a trusted transport and online food delivery services throughout the pandemic.• Manage and monitor the execution all of the local initiatives also HQ marketing campaigns.• Manage and monitor the visibility of merchants with sales team by monthly basis.• Execute demand strategy plan via in app vouchers and offline marketing promotion in POIs.• Experience in vendor management in overseeing the execution of campaign and content strategy.• Collaborate with cross function such as accounting, finance, procurement and legal for alignment on vendors execution, contract and payment.
  • Gojek
    Regional Marketing Executive
    Gojek Sep 2018 - Feb 2020
    • Lead special project Bengkel Belajar Mitra in Surabaya collaborate with Ops Team by monthly basis.• Create and maintain partnership with shopping malls, foodcourt, modern market also potential business partners which dominant in local area.• Working closely across function for offline activities especially in culinary events - East Java Area with main focus in Surabaya and Malang (including branches: Gresik, Sidoarjo, Banyuwangi) for all products.• Execute demand strategy plan via in app vouchers and offline marketing promotion in POIs.• Determined an appropriate KPIs and effectively manage budget for offline and online activities.• Experience in vendor management in overseeing the execution of campaign and content strategy.• Collaborate with cross function such as accounting, finance, procurement and legal for alignment on vendors execution, contract and payment.
  • Gojek
    Brand Partnership & Public Relations Executive
    Gojek Apr 2017 - Aug 2018
    • Collaboration with externals to build brand awareness through visibility, online and offline activities.• Working closely with HQ team to create and execute media activities.• Coordinate with HQ team and lead the public relation efforts especially Surabaya & Malang Area e.g press conference, interview, media gathering, and developing information kits for media including press release, potential Q&A, and fact sheet.• Establishing and maintaining relationship with local media.
  • Go-Jek
    Go-Mart Marketing Executive
    Go-Jek Jan 2017 - Mar 2017
    • Develop and build brand awareness with local marketing strategic through offline and online amplification.• Manage and monitor the execution all of the local initiatives also HQ marketing strategy.• Manage and monitor the visibility of merchants with sales and HQ team by monthly basis.
  • Novotel Hotels
    Sales And Marketing Coordinator
    Novotel Hotels Mar 2015 - Jan 2017
    Surabaya Area, East Java, Indonesia
    • Identify and pursue potential business opportunities to increase revenue.• Conduct site inspections, prepare proposals, negotiate contracts, and close deals.• Working closely with across function to develop and execute sales and marketing plans.• Stay current on industry trends and competitive activity in the local market.• Attend trade shows and networking events to generate leads and build relationships.
  • Nutrifood
    Brand Executive
    Nutrifood Sep 2013 - Feb 2015
    Surabaya Area, East Java, Indonesia
    • Lead the annual brand activities for HiLo include budget allocation, offline events & strategic partnership through community activation.• Lead the annual brand activities as an educator for Tropicana Slim include budget allocation, offline events & strategic partnership through education activation.• Responsible for strategy to build HiLo Green Community especially in East Java, Central Java, Yogyakarta, Sulawesi, Kalimantan, Papua.• Initiated & build partnership with local environment community to carry out social events.• Establishing and maintaining relationship with local media.

Ayu Meivitasari M. Education Details

Frequently Asked Questions about Ayu Meivitasari M.

What company does Ayu Meivitasari M. work for?

Ayu Meivitasari M. works for Gojek

What is Ayu Meivitasari M.'s role at the current company?

Ayu Meivitasari M.'s current role is Area User Growth Associate.

What schools did Ayu Meivitasari M. attend?

Ayu Meivitasari M. attended Universitas Gadjah Mada (Ugm), Universitas Gadjah Mada (Ugm), Griffith College (Aus).

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