Ayush Baheti Email & Phone Number

Bangalore, Karnataka, IN

Led the Meesho Grocery product vertical

Bangalore, Karnataka, IN

Led "Acquisition" and "Activation" in the User growth product

Bangalore, Karnataka, IN

Led the entire Meesho supplier product experience - Cataloging, Order management, Payments, Price/variety intelligence

Mumbai, Maharashtra, IN

• CONSUMER PRODUCT
• Launched 3 product versions by coordinating with 30+ people across tech, design & content
• Defined clear hypothesis on user’s problems using quantitative (Google analytics, Hotjar, internal analytics) and qualitative data (1-on-1 interviews, usability testing)
• Increased session time by 35% by continuous iteration; big on gamification & personalization
• Boosted 4th week active-users cohort by 50%; developed automated re-engagement systems (Email/SMS/Push) and experimented with 5+ digital product marketing campaignsINTERNAL PRODUCTS
• Designed the content management system dealing with 8 proprietary formats, textbook customization, user-specific content allocation

Mumbai, Maharashtra, IN

Head of products

New York, US

• Pricing and Promotion strategy for a Fortune 500 CPG Company across 4 locations and 2 retailers| NPS 9
• Provided insights on potential pricing & promotion strategy (ELDP/Hi-low) for 10+ Price and Packaging group (PPG)
• Derived price elasticity by making 50+ Log-linear regression models treating self-pricing, in-store promotions, competition’s pricing and promotions as dependent variables; across location and channels
• Identified similar PPGs in competitors and provided actionable recommendations on how to target each one

New York, US

• Strategizing and supporting a pilot project with the Corporate Innovation team of a leading personal care company
• Co-developed key hypotheses for marketing the “Transforming Elder Wellness”- an integrated program leveraging product-protocol-engagement strategies to reduce infections and improve life quality for elder homes
• Developing an infection probability prediction algorithm using Random Forests, BBN and Logistic Regression
• Examined and appropriately altered 15+ hypotheses; built 30+ visualisations facilitating independent project analysis
• Formulated algorithms to eliminate stochasticity and ensured data consistency by automating data merging and harmonization from 6 different sources by a single click using Excel VBABusiness and Firm Development
• Spearheaded and presented the successful Dashboarding (Tableau) pitch to a leading financial investment client

Mumbai, Maharashtra, IN

• Led a 3-tier team of 90 journalists and designers to cater to 8000 students and 500 faculty members
• Restructured the team by establishing an 8 member Editorial Board; increased print output by 30%
• Co-founded IITB Broadcasting Channel and released 105 videos; initiative featured in DNA and Mumbai Mirror
• Effected a 100% increase in website views per day by redesigning website, adding functionality and new segments
• Persuaded authorities to increase the budget to facilitate a 40% increase in the number of copies

San Jose, CA, US

• Entrepreneurial project responsible for designing a new online sales interface for the books category
• Developed a catalogue of 2,00,000 books by persuading 200 new publishers to sell products at discounted rates
• Devised sourcing algorithms to extract missing data from the internet – ensured back-end data consistency
• Optimized the distributor supply chain to ensure minimum expenditure and maximum national area coverage

• Two day youth festival held at Goa with a budget of ` 400 million and 6500 attendees across India
• Led a team of 15 organizers to conceptualize 4 dynamic events in lateral thinking and alternative reality
• Overcame the time constraints to conduct the events at a completely unfamiliar venue (Cavelossim Beach, Goa)

B. Tech, Chemical Engineering

Education record