Led the Meesho Grocery product vertical

Led "Acquisition" and "Activation" in the User growth product

Led the entire Meesho supplier product experience - Cataloging, Order management, Payments, Price/variety intelligence

CONSUMER PRODUCT• Launched 3 product versions by coordinating with 30+ people across tech, design & content• Defined clear hypothesis on user’s problems using quantitative (Google analytics, Hotjar, internal analytics) and qualitative data (1-on-1 interviews, usability testing)• Increased session time by 35% by continuous iteration; big on gamification & personalization• Boosted 4th week active-users cohort by 50%; developed automated re-engagement systems (Email/SMS/Push) and experimented with 5+ digital product marketing campaignsINTERNAL PRODUCTS• Designed the content management system dealing with 8 proprietary formats, textbook customization, user-specific content allocation• Built an entire leads and sales management system automating 10+ processes• Saved 15+ personhours/day by integrating training, staffing, commissions, exit processes

Head of products

Pricing and Promotion strategy for a Fortune 500 CPG Company across 4 locations and 2 retailers| NPS 9• Provided insights on potential pricing & promotion strategy (ELDP/Hi-low) for 10+ Price and Packaging group (PPG)• Derived price elasticity by making 50+ Log-linear regression models treating self-pricing, in-store promotions, competition’s pricing and promotions as dependent variables; across location and channels• Identified similar PPGs in competitors and provided actionable recommendations on how to target each one

Strategizing and supporting a pilot project with the Corporate Innovation team of a leading personal care company• Co-developed key hypotheses for marketing the “Transforming Elder Wellness”- an integrated program leveraging product-protocol-engagement strategies to reduce infections and improve life quality for elder homes• Developing an infection probability prediction algorithm using Random Forests, BBN and Logistic Regression• Examined and appropriately altered 15+ hypotheses; built 30+ visualisations facilitating independent project analysis• Formulated algorithms to eliminate stochasticity and ensured data consistency by automating data merging and harmonization from 6 different sources by a single click using Excel VBABusiness and Firm Development• Spearheaded and presented the successful Dashboarding (Tableau) pitch to a leading financial investment client• Conceptualized a 10-day Tableau Ninja course; conducted Induction training with 80 “Net promoter score”

Led a 3-tier team of 90 journalists and designers to cater to 8000 students and 500 faculty members• Restructured the team by establishing an 8 member Editorial Board; increased print output by 30%• Co-founded IITB Broadcasting Channel and released 105 videos; initiative featured in DNA and Mumbai Mirror• Effected a 100% increase in website views per day by redesigning website, adding functionality and new segments• Persuaded authorities to increase the budget to facilitate a 40% increase in the number of copies

Entrepreneurial project responsible for designing a new online sales interface for the books category• Developed a catalogue of 2,00,000 books by persuading 200 new publishers to sell products at discounted rates• Devised sourcing algorithms to extract missing data from the internet – ensured back-end data consistency • Optimized the distributor supply chain to ensure minimum expenditure and maximum national area coverage

Two day youth festival held at Goa with a budget of ` 400 million and 6500 attendees across India• Led a team of 15 organizers to conceptualize 4 dynamic events in lateral thinking and alternative reality• Overcame the time constraints to conduct the events at a completely unfamiliar venue (Cavelossim Beach, Goa)