Ayush Param Email and Phone Number
Ayush Param work email
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Ayush Param personal email
Hi! I’m Ayush Param, and I’m a Google Ads Performance Marketer with 4+ years of experience running ads for 30+ ecommerce brands, managing an avg. monthly adspend of over INR 4 Crore at peak.My specializations are in the following, ALL for ecommerce product sales:- Search Ads to show customized text ads for people entering high-intent keywords.- Discovery Ads to bring back cart abandoners at minimal cost.- YouTube Ads to retarget to users of the site and move them along the sales funnel systematically.- Performance Max Ads, to combine text, image, video and catalog assets to generate the best sales possible.I also have proficiency in the following:- YouTube for Branding, to generate traffic at low CPMs and high purchase intent.- Discovery for Branding, to drive low-cost traffic at high CTRs.My strategy to grow ecommerce brands on Google is threefold:- Define a demographics-and-interests based cohort that is likely to make a purchase,- Set up video and image ad campaigns with the goal of driving these people to the brand’s site, and- Retarget them using text and catalog-linked ads, and move them towards making a purchase.As an independent marketing consultant, my goal is to help small ecommerce brands develop and expand on GoogleWith me, you can scale your ecommerce business by 5x in less than a year, using only Google Ads.Do message for more details.Let’s connect!
Porcellia
View- Website:
- porcellia.com
- Employees:
- 26
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Head Of Performance And AcquisitionPorcelliaGurugram, Hr, In -
Performance Marketing SpecialistFalcon Ads Marketing Jul 2023 - Present
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Team Leader - OptimizationAdyogi Jan 2022 - Jun 2023Gurugram, Haryana, India• Trained 20+ non-Google-focused Associates, Senior Associates and Team Leaders in Google Performance Marketing• Led the growth of Performance Max campaigns, in terms of Google adspend.• Led the team w.r.t. internal and external meetings in the absence/unavailability of Manager, including and not limited to Weekly Optimization Meetings, a Google Ops Focus Group, and External calls with Google.• Set up detailed structure of Optimization w.r.t. a QBR for a Google campaign type's vertical.• Set up an OKR Structure for the Google team. -
Senior Associate - OptimizationAdyogi Jul 2021 - Dec 2021Gurugram, Haryana, India• Managed and directed the growth of Google Marketing Adspends from INR 2 crore to INR 3 crore in 3 months.• Worked to scale Google adspends on multiple international brands based in Singapore and the United States. -
Associate - OptimizationAdyogi Feb 2019 - Jun 2021Gurugram, Haryana, India• Directly Managed Google Search, Display, Shopping, YouTube, and Discovery campaigns for clients with combined adspends above 30 lakh per month. -
Digital Marketing InternGetmyuni Nov 2018 - Jan 2019Bengaluru Area, IndiaWorked in the following domains:• Digital Lead Acquisition• Email and SMS Marketing• Optimizing Digital Marketing Channels• Push Notification Marketing• Email Optimization for Spam Trigger Words
Ayush Param Education Details
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Economics, Mathematics, Statistics -
Economics, Mathematics And Statistics -
Chinmaya Vidyalaya
Frequently Asked Questions about Ayush Param
What company does Ayush Param work for?
Ayush Param works for Porcellia
What is Ayush Param's role at the current company?
Ayush Param's current role is Head of Performance and Acquisition.
What is Ayush Param's email address?
Ayush Param's email address is ay****@****lia.com
What schools did Ayush Param attend?
Ayush Param attended Christ University, Bangalore, Christ University, Bangalore, Chinmaya Vidyalaya.
Who are Ayush Param's colleagues?
Ayush Param's colleagues are Sonaakshi Jaiin, Anuj Poyekar, Ashwin Gogawale, Devanshu Arora, Parimal Raut, Pallavi Lal, Shatakshi Sonker.
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