Hi! I’m Ayush Param, and I’m a Google Ads Performance Marketer with 4+ years of experience running ads for 30+ ecommerce brands, managing an avg. monthly adspend of over INR 4 Crore at peak.My specializations are in the following, ALL for ecommerce product sales:- Search Ads to show customized text ads for people entering high-intent keywords.- Discovery Ads to bring back cart abandoners at minimal cost.- YouTube Ads to retarget to users of the site and move them along the sales funnel systematically.- Performance Max Ads, to combine text, image, video and catalog assets to generate the best sales possible.I also have proficiency in the following:- YouTube for Branding, to generate traffic at low CPMs and high purchase intent.- Discovery for Branding, to drive low-cost traffic at high CTRs.My strategy to grow ecommerce brands on Google is threefold:- Define a demographics-and-interests based cohort that is likely to make a purchase,- Set up video and image ad campaigns with the goal of driving these people to the brand’s site, and- Retarget them using text and catalog-linked ads, and move them towards making a purchase.As an independent marketing consultant, my goal is to help small ecommerce brands develop and expand on GoogleWith me, you can scale your ecommerce business by 5x in less than a year, using only Google Ads.Do message for more details.Let’s connect!