HELO app - South East Asia- Overall Content operations for the verticals, responsible for Creators/ Community ecology & Onboarding, Trending topics & Campaign operations and collaborating with the external partners like media houses, government/political accounts, social organizations & NGO's.- Data analysis of important measures category/ subcategory wise to identify the areas for improvement and to come up with strategy to align with it overall product targets.- Objective & Key Results setting for the verticals, team members on bi-monthly basis and Review of it on regular basis to identify areas to come up with future long term direction.- Identification, onboarding and engagement of high impact KOLs/Influencers/Opinion leaders with an objective to jointly work on campaigns and causes. - Ensuring smooth operations through regular monitoring, training, performance measurement & by building a highly motivated workforce through timely coaching & mentoring.- Developing and implementing continuous improvements to operational processes, increasing accuracy and efficiency of data processing.

HELO app - INDIA

HELO app - INDIA

HELO app - INDIA

News Republic & Buzz Video INDIA

Demonstrated ability to work with cross-functional teams and collaborate with content strategists, designers, copywriters, researchers, product marketers and others to deliver quality content. Owned and managed processes and reporting with cross-functional partners for tracking and monitoring performance on content accuracy. Gained experience in operational and project management and collaborated within a fast-paced team environment. Involved in social and content management, including use of content management systems and other technologies.- News Operation: Push notifications, topic creation, auditing for Hindi and English language.- Article Review: WeMedia platform articles review on a daily basis.- Facebook creatives: Selected good articles for promotion of the application on Facebook.- Data Analysis: Analysis of Total Clicks and CTR(Click Through Rate) and have to prepare a report on a weekly basis.

Proven track record in editing coupled with strong news sense, sound judgment and excellent attention to detail. Demonstrated strong editorial skills and an ability to quickly grasp diverse topics/themes required to tailor content to meet the needs of end-users. Gained keen sense of the print/electronics media, matured outlook on coverage, analysis and robustness of writing with an intuitive talent for connecting with the target audience. - Push Notifications: Ensured crucial selection of news articles with special emphasis on curation of headlines to make it more relatable to the users with the aim to maintain desired click-through-rate (CTR).- Video Scripts: Selected good trending or interesting off beat topic and after that write a script on that topic for a video creation. Sent video push notifications, post them on social media and also included them in the special reports. - Special Reports: A compilation of carefully selected breaking, trending and off-beat news articles, images and videos as a daily news brief, or on the occasion of any big event.- Live Blog: Handed News Republic live blog to cover national/international events like Election, Award Night, World Cup etc.- Data Analysis: Involved in weekly analysis of click through rate(CTR), daily active users(DAU) and other important factors for the app.- Auditing: Ensured careful evaluation of articles in the company’s web based content management system to ensure and maintain flow of quality articles from renowned publications.

- Quick curation of content based on top stories across all news beats in a to-the-point, fact oriented and appealing manner to engross the readers while ensuring consistent high quality content.- Coming up with new story ideas based on current affairs, trends and user-interest after thorough research.- Checking facts and stories to ensure they are accurate, adhere to copyright laws and do not go against the company’s policy.- Copy-Editing, producing and proof reading high quality written material.

- Producing high quality content in all genres adhering to the client’s requirement.- Curating articles on Politics, Social issues, Sports and Entertainment related topics in a crisp manner to make the content engrossing.- Re-writing, editing and proof-reading soft as well as hard copies to ensure correct use of grammar, spellings for content provided by renowned authors, publications and media houses.- Writing scripts on topics related to Politics, International Affairs, National/Social Issues, Sports and Cinema, ensuring to cover current trends in the market.