Marketing is more than a career for me; it's where creativity meets strategy, and where ideas come to life. My love for this field began during an internship where I had the opportunity to shape a company’s digital presence from the ground up. I created the website and developed marketing materials, and seeing the tangible impact these efforts had on business growth was exhilarating.This experience sparked a deep fascination with marketing—how the right message, delivered at the right time, can transform a brand and drive success. Every campaign, every strategy is a new challenge, a new opportunity to innovate and make a difference. I’m driven by the endless possibilities this field offers and the chance to continually learn, adapt, and create something meaningful.It’s more than a career—marketing is my canvas, where I paint strategies that drive change!Let’s connect and explore how we can create something extraordinary together🤜🤛
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Growth And Marketing InternNyxKolkata, Wb, In -
Business Development InternPriyanka Group May 2024 - PresentKolkata, West Bengal, India- Customer Acquisition: Acquired 12 international clients, achieving a 125% increase in client base through targeted strategies including website development, marketing materials, and enhancing the online presence of both the company and its CEO.- Marketing Materials: Collaborated with a digital marketing agency, designing a sample using Canva and guiding the creation of a company deck tailored to our specific needs.- Prospect Research: Compiled a database of over 500 prospective… Show more - Customer Acquisition: Acquired 12 international clients, achieving a 125% increase in client base through targeted strategies including website development, marketing materials, and enhancing the online presence of both the company and its CEO.- Marketing Materials: Collaborated with a digital marketing agency, designing a sample using Canva and guiding the creation of a company deck tailored to our specific needs.- Prospect Research: Compiled a database of over 500 prospective clients globally, using Pitchbook, LinkedIn Sales Navigator, and other tools to provide detailed company information and contact details.- Email Campaign: Sent 657 emails with a 22% open rate and a 44% reply rate, adjusting strategies based on performance and feedback to maximize engagement with potential clients.- Website Development: Led the design and launch of the company’s B2B website, resulting in an average of 8 quote requests per week, where there had been none previously.- Catalogue Design: Worked with the graphic design team and the CEO to design a company catalogue, ensuring alignment with branding and marketing goals.- LinkedIn Outreach: Conducted outreach to 386 prospects on LinkedIn, receiving 29 positive responses from high-level decision-makers.- CEO Collaboration: Gained insights into entrepreneurship, sales, and marketing through close collaboration with the CEO, refining strategies for international growth.Tools Used: MS Excel, MS PowerPoint, MS Word, Canva, LinkedIn Sales Navigator, Pitchbook Show less -
Co-FounderSippin' Jul 2023 - PresentBodh Gaya, Bihar, India- Co-founded Sippin, an LLP startup facilitated by the Entrepreneurship Cell of IIM Bodh Gaya, specializing in beverages and snacks.- Spearheaded the expansion of Sippin' from a small cart to a full-fledged shop, driving a 450% increase in sales.- Successfully manage a team of 4 employees, overseeing daily operations, product development, and customer service.- Developed and launched 14 product lines, offering 72+ beverage and snack products.Established seating for 35+… Show more - Co-founded Sippin, an LLP startup facilitated by the Entrepreneurship Cell of IIM Bodh Gaya, specializing in beverages and snacks.- Spearheaded the expansion of Sippin' from a small cart to a full-fledged shop, driving a 450% increase in sales.- Successfully manage a team of 4 employees, overseeing daily operations, product development, and customer service.- Developed and launched 14 product lines, offering 72+ beverage and snack products.Established seating for 35+ customers, enhancing in-store experience and operational capacity.- Sponsored sports events three times, increasing brand visibility and community engagement.- Built a strong online presence across multiple channels, including Instagram, LinkedIn, and WhatsApp, to engage customers and promote products.- Achieved high customer satisfaction, with ratings of 4.5 for overall experience, 4.5 for taste, 5 for pricing, and 4.5 for product quality. Show less -
Project InternGlad Bharat Foundation Mar 2024 - May 2024Gaya, Bihar, IndiaPAD-ATM Project- Improved affordability and accessibility of sanitary napkins in underprivileged rural areas, aiming to address crucial hygiene needs and empower marginalized communities.- Initially approached 2,000 individuals for product reviews, resulting in a consistent demand of 6,000 units per month, improving hygiene access for marginalized communities.- Contributed to a sustainable revenue stream for the local vendor, generating ₹280,000 in revenue over two months. The… Show more PAD-ATM Project- Improved affordability and accessibility of sanitary napkins in underprivileged rural areas, aiming to address crucial hygiene needs and empower marginalized communities.- Initially approached 2,000 individuals for product reviews, resulting in a consistent demand of 6,000 units per month, improving hygiene access for marginalized communities.- Contributed to a sustainable revenue stream for the local vendor, generating ₹280,000 in revenue over two months. The caretaker of the PAD-ATM unit earns ₹1 per pad sold, significantly boosting local livelihoods.DWDB (Donate Waste Discover Waste) Project- Worked under the DWDB initiative to create a sustainable revenue stream that supports community development initiatives in underprivileged rural areas.- Established a channel to collect waste (newspapers, clothes, books, etc.) from over 15 schools and deliver it to NGOs on a monthly basis.- Collected 44 kgs of waste in the first month, reflecting strong community engagement and support. Show less -
Reach Student PartnerReach Technologies Jun 2021 - Jul 2021Kolkata, West Bengal, India
Ayush Kumar Education Details
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Business Administration And Management, General -
Acharya Prafulla Chandra Ray PolytechnicMechanical Engineering
Frequently Asked Questions about Ayush Kumar
What company does Ayush Kumar work for?
Ayush Kumar works for Nyx
What is Ayush Kumar's role at the current company?
Ayush Kumar's current role is Growth and Marketing Intern.
What schools did Ayush Kumar attend?
Ayush Kumar attended Indian Institute Of Management Bodh Gaya, Acharya Prafulla Chandra Ray Polytechnic.
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