Currently heading the Analytics team at HealthKart.com, which is a mid-level e-commerce startup and a leading e-commerce player in Health & Nutrition in India. Have invaluable e-commerce experience, gained by working closely with multiple departments like Category, Marketing, Merchandising, Finance etc. Key responsibilities include:- Creating and maintaining Data warehouse, used for efficient reporting.- Business Reporting, making data available across departments and working closely with CEO.- Analysing Cross sell, Upsell, LTV, customer acquisition, Repeat Cohort etc.- Click stream Analytics, involving conversion funnel, banner performance, customer behaviour etc.- Supporting analytically, in optimizing campaigns, sales, acquisition, margins.