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With a total of 13 years of work-experience building offline, online as well as omnichannel businesses from scratch by focussing upon Processes and Customer (as well as Channel) experience.Key Highlights:a) Founder & CEO (IncredSo): I had conceptualized & developed a digital B2B platform for any existing business to start & manage a clean technology business.b) Operations Head, Electronics Category, Paytm: Led omnichannel initiatives and executed multiple growth hacks to quadruple the category GMV.c) Senior Category Manager (Appliances Category, Paytm): Doubled Category GMV while reducing burn using cashback optimization basis regression, improving Digital marketing ROAS and improving conversions through better merchandising & post-sales experienced) Director, PIXELS Group: I had managed entire sales & marketing for the group. Major initiatives involve the launch of flanker brand, innovative products like 3 LED inverter and expansion of distribution network to have over 2000+ channel partners across 5 states
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DirectorPixels India Nov 2024 - Present -
Vp (Product)Progcap Feb 2022 - Nov 2024New Delhi, Delhi, In -
Product ManagerMckinsey & Company Jul 2020 - Feb 2022UsLeading a 17-member squad of engineers & product designers to launch the 2.0 version of the home-built CRM platform -
FounderIncredso Jan 2019 - Jun 2020Gurgaon, Haryana, In1. Managed the entire technology and development aspect of IncredSo.com. This involved a CRM application and a B2B e-commerce platform for the trade of Rooftop Solar-related products & servcies.2. Identified, conceptualized, and prototyped several customer engagement apps.3. On-boarded, trained & activated 300 individuals to start their Solar business -
Senior Program ManagerPaytm May 2016 - Dec 2018Noida, Uttar Pradesh, InProduct owner1. Revamped the post-sales UI and UX for the Large Appliance category to reduce contact rate by 80%2. Ran pilot and defined the MVP for omnichannel e-commerce initiative of Paytm MallProgram ManagementEnd-to-end program management of omnichannel e-commerce initiative. Took it from 0 to 1 which helped secure funding from Softbank. -
DirectorPixels India Jun 2011 - Mar 2015Digital transformation1. Got customized ERP software developed to manage Production, Supply Chain & Dispatches2. Improvised existing CRM Application to increase daily field visits by 25%
Ayush Bafna Skills
Ayush Bafna Education Details
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Indian School Of BusinessStrategy And Leadership -
Indian Institute Of Technology (Indian School Of Mines), DhanbadElectrical Engineering
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Indian Institute Of Technology (Indian School Of Mines), DhanbadElectrical Engineering
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Modern School, KotaHigh School
Frequently Asked Questions about Ayush Bafna
What company does Ayush Bafna work for?
Ayush Bafna works for Pixels India
What is Ayush Bafna's role at the current company?
Ayush Bafna's current role is Taking Pixels to the World!!.
What is Ayush Bafna's email address?
Ayush Bafna's email address is ay****@****sey.com
What is Ayush Bafna's direct phone number?
Ayush Bafna's direct phone number is +164736*****
What schools did Ayush Bafna attend?
Ayush Bafna attended Indian School Of Business, Indian Institute Of Technology (Indian School Of Mines), Dhanbad, Indian Institute Of Technology (Indian School Of Mines), Dhanbad, Modern School, Kota.
What are some of Ayush Bafna's interests?
Ayush Bafna has interest in Education.
What skills is Ayush Bafna known for?
Ayush Bafna has skills like Product Development, Oem Management, Supply Chain Management, Factory, Manufacturing, Marketing Strategy, Corel Draw, Management, Sales, Negotiation.
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