- Partnering with product managers across mobile and web platforms to optimize digital experiences and drive decision-making through Analytics and Experimentation- Recommended strategies to enhance the primary KPIs of multiple products through data-driven analysis, current performance, competitor benchmarking, and user experience optimization- Designed and implemented a decision tree roadmap for A/B testing to streamline the iteration process by refining tests based on outcomes, enabling quick decision-making- Drove the selection of critical KPIs and high level metrics in analytics and A/B tests, ensuring alignment with business goals

- Driving changes to the Credit Line Assignment Strategy for all consumer cards using data and macroeconomic conditions, while balancing customer experience, profitability and risk- Added a lifetime NPV (Net Present Value) of over $5M+ through my strategy changesAmazon (Product Owner)- Taking ownership and coming up with initiatives for the Amazon credit card product suite- Continuously assess and integrate new risk and usage variables to enhance the existing strategy- Advocated for the integration of partner data to refine line decisions across various segments- Created a waterfall view to show why customers were not getting the preferred/high line- Partnered with the underwriting team to incorporate a new strategy and use line as a lever to book 30K+ accounts on the marginInstacart- Revamped the entire Instacart line strategy to mitigate $600K+ in projected losses- Launched an A/B test that would help in further optimizing the linesTests (A/B A/B/n tests)- Monitoring existing 15+ tests and driving the implementation of new tests to enhance credit line efficiency and profitability, while ensuring best practices- Expanded the 5/24 test driving $50M+ in annual incremental exposure- Reduced lines on specific segments by evaluating the on-us test, saving $200K in projected losses- Devised a comprehensive plan to track performance of tests, ensuring analysis on maturity and improving efficiency of our test analysis workflow- Identified confounding in tests across the broader organization, suggested revised ways to read those tests and laid out a roadmap to mitigate the issue- Conducted an in-depth analysis of customer complaints during early month of book, identifying factors limiting credit lines to specific segments. Developed a waterfall chart for illustration and tried to find opportunities to optimize credit lines for other segments- Mentored the intern on my team from start to finish, overseeing all aspects of their development and growth

- Conducted detailed business analysis of past sales opportunities across their 3 lines of business - Built models that could guess the outcome of future sales with more than 85% accuracy- The sales team leveraged these models to strategically adjust key variables, transforming potential losses into wins and enhancing the success rate of challenging opportunities- Planned the raw material orders based on these winning predictions, which protected the company from price fluctuations after an order at a certain quote/price

- The company wanted to assess the effectiveness of their new IOT platform/product on contract and service renewals- Analyzed the data and created models to find the top 5 metrics that affected renewals- Suggested more ways to experiment and test so that a more informed decision on the effectiveness of the new platform could be made

Course - Computing for Data Analysis (CSE 6040)- The course gives a hands on introduction to programming techniques relevant to data analysis and machine learning (using Python)- I explained concepts and cleared doubts of students via piazza and office hours- On piazza, I answered 200+ doubts over the course of the semester- Technologies: Python, MySQL

- Analyzed website data through Google Analytics to uncover insights into user engagement and behavior- Developed and implemented automated reports in Google Data Studio, highlighting key performance metrics related to: 1) engaging content2) effective campaigns3) web traffic- Presented data-driven dashboards to stakeholders, providing strategic recommendations to enhance marketing strategies and optimize user experience- Transformed reporting processes by automating dashboards, streamlining data analysis and saving over 5 hours weekly in manual reporting tasks- Technologies: Google Analytics, Google Data Studio

- Shifo works to ensure the on time vaccination of every newborn in developing countries by enhancing the overall process- Applied statistical data analysis on information from over 20 regions to determine changes in vaccination habits among children before and after COVID-19- Implemented time series analysis to find out regions with a growing issue- Presented my findings to the upper executives in the organization and recommended further steps to solve the problem- Technologies: Psql, Python, Excel

- Identified the issue with low reach on the YouTube page, despite its many subscribers and our consistent sharing across social media platforms- Conducted a deep dive into YouTube Analytics and reviewed the videos to pinpoint the underlying problems- Executed a series of tests to determine effective strategies and necessary improvements- Formulated a new content strategy that boosted the viewer and subscriber counts- Achieved a 125% increase in views on the latest videos, while also expanding the reach of the older content