Working in the E-Pharamacy of Apollo 24|7. 1. Personalisation 2. User segmentation 3. Rewards & Loyalty 4.Product Journeys 5. CRM & G-Suite 6. Omni-product development

Building one stop solution for all your healthcare needs.

1. GTM strategy: Regional customer and product profiling 2. Product Initiatives: Digital transformation - Marketplace, Partner portal3. Marketing: Category penetration through digital marketing 4. Channel development: Sales enablement through one stop digital solution for product play-books5. Pricing Analysis: Regional pricing strategy & Modelling, Improving overall volume-revenue-profitability 6. ROMI: Responsible for P&L, Growth Initiatives7. STRAP: Strategic planning, X-Matrix Planning, Portfolio planning

1. P&L management of India-focused products2. Growth initiatives: Industry specific portfolio management 3. Marketing Initiatives: Digital Marketing, ATL activities, Traditional Marketing Activities 4. Sales Channel development 5. Product roadmap: Market Research (Primary & Secondary Analysis)

Developed a sales enablement tool to streamline the flow of data. • Generated a three phase system to implement the tool.• Formulation of a selection tool to act as a medium for Beta-phase testing for the product and converting it into a scrum.• Training and change management recommendations for the flow and administration of the tool.• Hypothesised a revenue increase by 20-25% and increase in the number of purchase orders by approximately 15%.Key learnings:1) In-depth understanding of the industry.2) Bottlenecks faced by sales and marketing team.3) Requisites of a sales enablement tool.

• Benchmarking of medical camps organised under the mentorship of SADRAG• Generated a factorial analysis of prevalent diseases in the villages under study• Youth enablement programme STEP, designed an engagement programme for the TG for increasing awareness

A disguised marketing research was conducted with a few selected candidates in a team. The research objective were as follows:1) Whether Mutual funds have created a positive nudge in the minds of the customers(Milennials) and resulting in elevation of the awareness.2) Barriers and triggers to the investment making decision & aided/Unaided brand recall of the MF industry.The project was successfully completed and feedback system was implemented for the recommendations on the project.

• Oracle EBS, workflow builder, Reports builder and BI publisher certified solution provider• Designed and developed a testing model for a client’s CRM module • Assisted in SDLC design, development and analysis