Leading sales and execution of Personal Products portfolio (brands in hair care, skin care, oral care) with approx ~280 Cr annual turnover in the Mumbai and Thane region. Managing a network of 8 Account Executives and 350 Salesmen across 12 Distributors, to ensure the right product reaches the right shelf at the right time!

Part of Unilever Future Leader Program in Sales and Marketing. Worked across various functions and different Unilever brands to learn pertinent skills in multiple domains of sales, brand, strategy and execution.- Global Marketing with Unilever Walls at Rotterdam, Netherlands : Gained international experience with ice-cream maker Global Walls Marketing team in Rotterdam office. Worked on developing 'Skinvertising' campaign, pitching and co-creating with the Brazil team. Also developed… Show more Part of Unilever Future Leader Program in Sales and Marketing. Worked across various functions and different Unilever brands to learn pertinent skills in multiple domains of sales, brand, strategy and execution.- Global Marketing with Unilever Walls at Rotterdam, Netherlands : Gained international experience with ice-cream maker Global Walls Marketing team in Rotterdam office. Worked on developing 'Skinvertising' campaign, pitching and co-creating with the Brazil team. Also developed brand book brief for Walls masterbrand and product demo assets.- Rural experience at Dehene village, Maharashtra : Living with the local community to understand consumer mindset and aspiration, helping me develop ground-level empathy.- Brand management with Comfort Fabric Conditioner : Worked on multiple workstreams including concept creation for Sensorial alternate platforms, packaging artwork designing for Baby & innovation products and refresh of product window. Conducted consumer interviews, focused group discussions to generate actionable insights. Also worked on creating an influencer marketing program for the winter activation of the brand and analyzed the home-to-home market-development program for selected towns. Throughout this working, I leveraged data-driven insights to identify gaps and deduce action points.- General Trade sales in Siliguri, WB : Worked with the team to oversee sales target delivery and execution parameters growth in the area of North Bengal & Sikkim. Area finished top of cluster execution leaderboard consecutive months in quarter. Show less

Worked with Lakme Beauty Brand and conducted a competitor gap study to derive key intervening insights for Lakme in offline channel. Identified the drivers of growth for major competitor product ranges across 6Ps through trend analysis and consumer connects. Recommended launch of access tube of foundation with suggested pack and price. Rewarded PPO to join post graduation.

- Brand growth strategy to turnaround margin dilution for tea category of leading India player- Pain point analysis to outline margin-growth imperatives for top Indian law firm- Project management of remote account global rollout for a leading consumer-tech