Ayushi Varma Email & Phone Number

Columbia, South Carolina, US

• Leads the design strategy for the digital transformation of loan servicing and maintenance systems, turning decade-old platforms into modern, role-based, secure solutions. Defines the design vision for developers and.
• Develops and leads the AgFirst design team, designing loan origination, maintenance, and servicing platforms, Digital Banking platform, CRM systems, workforce management tools (e.g., PeopleSoft, Oracle), client.
• Partners cross-functionally with Engineering and Product Management from concept to delivery and presents design work to executives.
• Conducts over 40 user interview sessions per quarter to gather insights on products, gather feedback on implemented systems, and identify opportunities for improvement in holistic workflows.
• Consistently advocates for best UX practices across the bank and among client workforces by leading UX lunch-and-learns and maintaining regular communication through HubSpot.
• Sets team strategy and leads 5-9 UX Designers and Design Technologists.

Columbia, South Carolina, US

• Directed full-cycle UX design, using web analytics for data-informed decisions across 14 SaaS B2B and 2 B2C web, iOS, android products. Mentored 8 designers globally, promoted cross-functional collaborations for UX.
• Achieved 74% increase in mobile/web loan application conversion, processing $31.5M new loans quarterly.
• Launched Figma-based atomic design system, elevating consistency by 85% and aligning code base.
• Utilized user insights to convert stakeholder and business OKRs into actionable design sprints, consolidating over 30 prior applications into a technology transformation dashboard.
• Shape product strategy and roadmaps by facilitating brainstorms and participating in quarterly cross-functional planning.

Columbia, South Carolina, US

• As the first UX designer, prioritized customer-centric design to improve online banking products.
• Led iOS app and web product detail page design efforts for the launch of the 0 to 1 payment portal.
• Collaborated with product, engineering and marketing stakeholders to implement a rebrand on the web and iOS digital banking app, including adjustments ensuring compliance with accessibility standards.
• Established UAT best practices with product, front-end, & QA teams for large-scale features.

Columbia, SC, US

Columbia Opportunity Resources (COR) empowers professionals by facilitating community engagement, fostering connections to diverse networks, and providing access to opportunities. Programs like Table of Six, Capture Columbia and Crash Course Columbia instill local pride and enhance talent retention in the Greater Columbia, SC region. COR operates as a.

Minneapolis, MN, US

• Owned design of the healthcare dashboard from crafting information architecture and user taxonomies to hi-fi pixel perfect prototypes based on user and stakeholder inputs.
• Partnered with UX research to create user interview guides, conduct interviews, and analyze feedback.
• Created design thinking training presentations to improve product team's understanding of UX design process and collaboration with engineering.

Baltimore, MD, US

The focus of these part time tutoring sessions was to assist international students with their professional skills in the field of Computer Engineering, Computer Science and Human Centered Computing.I taught them concepts related to usability, user interface design, animation and front end languages like HTML, CSS, JavaScript

Baltimore, MD, US

Designed layouts, concepts, and print designs for posters, booklets, signage, logos, branding packages and presentations Developed experiential designs, such as displays, way-finding, large-format prints and installations Literature research for various art forms and there products Managed artist exhibitions for establishment and assisted with file prep.

Columbia, Maryland, US

Elevated MockSpider (virtual integration tool) UX via usability testing, advocating integration among tech teams unacquainted with UX professionals. - Translated user research into Personas, Flows, Journey Maps, Info-Architecture, and Wireframes. - Produced sketches, low-fidelity wireframes, and Figma prototypes for a virtual integration tool. - Initiated.

Baltimore, MD, US

Enhanced XPD Office site UI with Adobe Illustrator mock-ups; actively engaged in technical discussions and assisted fellow interns as required.

Master’S Degree, Information Systems, General

Bachelor’S Degree, Computer Science And Engineering